--- title: 3 Ways to Capture Gen Z's Attention with the Right Sponsorship Choices description: How do you make sure that your sponsorships resonate with Gen Z? Start by ensuring alignment between your values, the sponsorship, and your audience. image: https://blog.inspiramarketing.com/hubfs/blog/IMG_3292.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [3 Ways to Capture Gen Z's Attention with the Right Sponsorship Choices](https://blog.inspiramarketing.com/blog/3-ways-to-capture-gen-zs-attention-with-the-right-sponsorship-choices) Aug 13, 2019 8:36:28 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers. This is especially true when thinking about Generation Z. Research shows that the spending habits of Gen Zs, in particular, reflect their values. So if you want to capture their attention, you have to do your due diligence to make sure those sponsorships align with your company’s values and those of your target audience. Read Jeff Snyder’s **[full article on SmartBrief](https://www.smartbrief.com/original/2019/08/3-ways-capture-gen-zs-attention-right-sponsorship-choices)** to learn about three ways you can get started on your journey to use sponsorships to market to Gen Z.   ![IMG_3292](https://blog.inspiramarketing.com/hs-fs/hubfs/blog/IMG_3292.jpg?width=1000&name=IMG_3292.jpg)   Topics: [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - 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