When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers.

This is especially true when thinking about Generation Z.

Research shows that the spending habits of Gen Zs, in particular, reflect their values. So if you want to capture their attention, you have to do your due diligence to make sure those sponsorships align with your company’s values and those of your target audience.

Read Jeff Snyder’s full article on SmartBrief to learn about three ways you can get started on your journey to use sponsorships to market to Gen Z.