--- title: Default HubSpot Blog | Bobby Johnson (4) description: (4) --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## Bobby Johnson ## Recent Posts [![](https://blog.inspiramarketing.com/hubfs/mulled-wine-6704928_640.jpg)](https://blog.inspiramarketing.com/blog/from-sober-socializing-to-wellness-culture-nonalcoholic-drinks-take-the-spotlight) ## [From Sober Socializing to Wellness Culture: Nonalcoholic Drinks Take the Spotlight](https://blog.inspiramarketing.com/blog/from-sober-socializing-to-wellness-culture-nonalcoholic-drinks-take-the-spotlight) Jun 28, 2023, 10:50:41 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Beverage](https://blog.inspiramarketing.com/blog/topic/beverage) [0 Comments](https://blog.inspiramarketing.com/blog/from-sober-socializing-to-wellness-culture-nonalcoholic-drinks-take-the-spotlight#comments-listing) People of every age are turning to non-alcoholic drink options in larger numbers than ever before. The trend goes by names like “sober curious” and “alcohol alternative,” but it isn’t necessarily a teetotaler movement.  [Read More](https://blog.inspiramarketing.com/blog/from-sober-socializing-to-wellness-culture-nonalcoholic-drinks-take-the-spotlight) [![](https://blog.inspiramarketing.com/hubfs/prateek-katyal-xv7-GlvBLFw-unsplash%20(1).jpg)](https://blog.inspiramarketing.com/blog/marketing-in-the-age-of-social-media-resources-for-crafting-your-strategy-in-2023) ## [Marketing in the Age of Social Media: Resources for Crafting Your Strategy in 2023](https://blog.inspiramarketing.com/blog/marketing-in-the-age-of-social-media-resources-for-crafting-your-strategy-in-2023) Jun 21, 2023, 12:11:16 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/marketing-in-the-age-of-social-media-resources-for-crafting-your-strategy-in-2023#comments-listing) Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels.  [Read More](https://blog.inspiramarketing.com/blog/marketing-in-the-age-of-social-media-resources-for-crafting-your-strategy-in-2023) [![](https://blog.inspiramarketing.com/hubfs/Inspira_Juneteenth_Infographic_2023.png)](https://blog.inspiramarketing.com/blog/infographic-advancing-black-businesses-this-juneteenth) ## [Infographic: Advancing Black Businesses this Juneteenth](https://blog.inspiramarketing.com/blog/infographic-advancing-black-businesses-this-juneteenth) Jun 19, 2023, 7:00:00 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-advancing-black-businesses-this-juneteenth#comments-listing) Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done. [Read More](https://blog.inspiramarketing.com/blog/infographic-advancing-black-businesses-this-juneteenth) [![](https://blog.inspiramarketing.com/hubfs/Farah%20Brigante%20Inspira%20Spotlight.png)](https://blog.inspiramarketing.com/blog/inspira-spotlight-farah-brigante-group-creative-director) ## [Inspira Spotlight: Farah Brigante, Group Creative Director](https://blog.inspiramarketing.com/blog/inspira-spotlight-farah-brigante-group-creative-director) Jun 16, 2023, 12:39:49 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Employee Spotlights](https://blog.inspiramarketing.com/blog/topic/employee-spotlights) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-spotlight-farah-brigante-group-creative-director#comments-listing) Today we’re getting to know Farah Brigante, Group Creative Director at [Inspira Marketing](https://inspiramarketing.com/about/).  [Read More](https://blog.inspiramarketing.com/blog/inspira-spotlight-farah-brigante-group-creative-director) [![](https://blog.inspiramarketing.com/hubfs/pexels-christina-morillo-1181211.jpg)](https://blog.inspiramarketing.com/blog/expert-corner-product-launches-sink-or-swim-based-on-product-education) ## [Expert Corner: Product Launches Sink or Swim Based on Product Education](https://blog.inspiramarketing.com/blog/expert-corner-product-launches-sink-or-swim-based-on-product-education) Jun 14, 2023, 9:26:43 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/expert-corner-product-launches-sink-or-swim-based-on-product-education#comments-listing) A product launch is one of the most dangerous times for any brand. A new brand knows this well enough: a good launch is the only thing keeping the new brand viable. One slip and it’s over. But even established brands have felt the keen sting of a launch that went sideways.  [Read More](https://blog.inspiramarketing.com/blog/expert-corner-product-launches-sink-or-swim-based-on-product-education) [![](https://blog.inspiramarketing.com/hubfs/john-schnobrich-2FPjlAyMQTA-unsplash.jpg)](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-2) ## [The Art of Acquisition: Insider Tips for Newsletter Subscriber Growth (Part 2)](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-2) Jun 7, 2023, 5:32:19 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) [0 Comments](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-2#comments-listing) Last week in part 1 we talked about[designing your website to grab subscribers](https://inspiramarketing.com/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-1/) and enticing them with valuable content. For part 2, we’re looking at getting subscribers and expanding your database of contacts through social media channels.  [Read More](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-2) [![](https://blog.inspiramarketing.com/hubfs/internet-3219817_640.jpg)](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-1) ## [The Art of Acquisition: Insider Tips for Newsletter Subscriber Growth (Part 1)](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-1) May 31, 2023, 7:50:32 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-1#comments-listing) Every marketer knows the value of a beefy subscriber list. Email marketing is still one of the most efficient forms of marketing: [the average ROI](https://www.litmus.com/resources/email-marketing-roi/#) is $36 back for every dollar put in. The bigger your list, the further [your email marketing spreads](https://inspiramarketing.com/7-tips-for-creating-an-effective-email-marketing-strategy/). Of course, we’re not *just* talking about email. Your database of leads is useful for many avenues of outreach. [Read More](https://blog.inspiramarketing.com/blog/the-art-of-acquisition-insider-tips-for-newsletter-subscriber-growth-part-1) [![](https://blog.inspiramarketing.com/hubfs/National%20Wine%20Day%20newsletter-2.png)](https://blog.inspiramarketing.com/blog/raise-a-glass-to-national-wine-day-trends-marketing-and-fun-facts) ## [Raise a Glass to National Wine Day: Trends, Marketing, and Fun Facts](https://blog.inspiramarketing.com/blog/raise-a-glass-to-national-wine-day-trends-marketing-and-fun-facts) May 24, 2023, 11:49:50 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Beverage](https://blog.inspiramarketing.com/blog/topic/beverage) [0 Comments](https://blog.inspiramarketing.com/blog/raise-a-glass-to-national-wine-day-trends-marketing-and-fun-facts#comments-listing) There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’” [Read More](https://blog.inspiramarketing.com/blog/raise-a-glass-to-national-wine-day-trends-marketing-and-fun-facts) [![](https://blog.inspiramarketing.com/hubfs/sales-and-marketing-1-7.jpg)](https://blog.inspiramarketing.com/blog/financial-education-is-taking-over-tiktok) ## [Financial Education is Taking Over TikTok](https://blog.inspiramarketing.com/blog/financial-education-is-taking-over-tiktok) May 22, 2023, 12:57:12 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Inspira in the News](https://blog.inspiramarketing.com/blog/topic/inspira-in-the-news) [0 Comments](https://blog.inspiramarketing.com/blog/financial-education-is-taking-over-tiktok#comments-listing) Inspira CEO Jeff Snyder lands an article over at BAI, about how Gen Z is using #FinTok to learn about banking and finance.  [Read More](https://blog.inspiramarketing.com/blog/financial-education-is-taking-over-tiktok) [![](https://blog.inspiramarketing.com/hubfs/TylerMirabileSpotlightSmallShadow-1.png)](https://blog.inspiramarketing.com/blog/inspira-spotlight-tyler-mirabile-business-development-associate) ## [Inspira Spotlight: Tyler Mirabile, Business Development Associate](https://blog.inspiramarketing.com/blog/inspira-spotlight-tyler-mirabile-business-development-associate) May 18, 2023, 1:00:00 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Employee Spotlights](https://blog.inspiramarketing.com/blog/topic/employee-spotlights) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-spotlight-tyler-mirabile-business-development-associate#comments-listing) Today we’re getting to know Tyler Mirabile, Business Development Associate at Inspira Marketing. 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