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STAMFORD, CT – JANUARY 26, 2023 – In anticipation of its upcoming 15th anniversary, Inspira Marketing Group, a purpose-driven brand activation agency, recently unveiled a new brand identity and expanded suite of strategy, marketing, and creative services.
Inspira’s client services have strategically grown from experiential and field team marketing expertise in the automotive, CPG, financial, technology, and food and beverage markets to integrate offerings dedicated to brand storytelling. Overall, Inspira has diversified its services to specialize in more than 15 comprehensive capabilities, ranging from Brand Strategy and Content Production to Sampling Programs and Field/Sales Team Development and Management.
In addition, Inspira has redefined its fundamental strategic approach to campaign concept development. With a keen understanding of the power of empathic insights, the agency marries the empathic understandings (EQ) of a client’s situation with data-driven business and market intelligence (IQ) to develop scalable, results-driven, creative solutions.
“By incorporating our EQ x IQ philosophy into our process, our work, and our culture, it truly fosters an environment that embraces entrepreneurial thinking, fearless solutions, and purpose-driven ideas so that our teams and business partners can reach their full potential,” said Jeff Snyder, Inspira’s Chief Inspiration Officer. “In doing so, we continually optimize our services and successfully create stories, environments, teams, and programs that inspire, drive action, and lead to success.”
Revealing a cleaner, more modern aesthetic, Inspira’s brand identity has been redesigned to be bold, playful, and friendly, further modernizing the brand for the agency’s future. Playing on the idea of natural (yet intense) radiant heat, Inspira’s newest creative suite, including its logo, color palette, and typography set, has been implemented across the organization, including its website, social media platforms, and more.
“After nearly 15 years in business, the Inspira team is eager to start this next chapter with the heat and intensity of our new branding,” said Snyder. “Launching this new look and feel during our celebratory year inspires our team to take even more confident, progressive, and creative approaches to our work.”
To learn more about Inspira’s new brand identity, comprehensive capabilities and services, and EQ x IQ methodology, visit www.inspiramarketing.com.
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About Inspira Marketing Group Based in Norwalk, CT, Inspira Marketing is a purpose-driven brand activation agency, driven by EQ x IQ. Delivering scalable, results-driven, creative solutions for a diverse roster of clients in the automotive, CPG, financial, technology, and food and beverage markets, Inspira Marketing specializes in Brand Storytelling, Experiential Marketing, and Field Team Activation, and devotes a portion of its profits to finding a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a list of impressive awards, most recently including Ad Age’s Best Places to Work, Hartford Business Journal’s Best Places to Work, Chief Marketer’s CM200 Award, and Event Marketer’s Top 100 IT List.