In a recent CMSWire article, “Why CMOs Must Treat Emotional Engagement as a Core Growth Lever,” Inspira CEO Jeff Snyder shares how brands can win hearts (and drive growth) by making people feel something, spotlighting our work on last year's “I Scream for Yasso” campaign as the perfect example.
Jeff reminds us that emotional engagement isn’t a “nice-to-have” — it’s the secret sauce that turns casual consumers into passionate fans. For Yasso, that meant inviting people to literally scream for ice cream during Mental Health Awareness Month, sparking laughter, connection, and plenty of brand love along the way.
As CMSWire highlights, emotionally engaged consumers don’t just buy, they believe. And at Inspira, that’s what we’re all about: crafting experiences that go beyond impressions to create genuine human moments.