---
title: CEO Jeff Snyder Featured in CMSWire on True Relationship Metrics
description: This article archives CEO Jeff Snyder's feature in CMSWire, where he discusses the importance of measuring emotional ROI with true relationship metrics, using our agency's work on the I Scream for YASSO campaign as a prime example.
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [CEO Jeff Snyder Featured in CMSWire on True Relationship Metrics](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-featured-in-cmswire-on-true-relationship-metrics)

 Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) | Oct 21, 2025 2:46:45 PM

In a recent *CMSWire* article, *“Why CMOs Must Treat Emotional Engagement as a Core Growth Lever,”* Inspira CEO Jeff Snyder shares how brands can win hearts (and drive growth) by making people feel something, spotlighting our work on last year's “I Scream for Yasso” campaign as the perfect example.

Jeff reminds us that emotional engagement isn’t a “nice-to-have” — it’s the secret sauce that turns casual consumers into passionate fans. For Yasso, that meant inviting people to literally scream for ice cream during Mental Health Awareness Month, sparking laughter, connection, and plenty of brand love along the way.

As *CMSWire* highlights, emotionally engaged consumers don’t just buy, they believe. And at Inspira, that’s what we’re all about: crafting experiences that go beyond impressions to create genuine human moments.

[Read the full story here](https://www.cmswire.com/customer-experience/why-cmos-must-treat-emotional-engagement-as-a-core-growth-lever/). 

 

 

[View full post](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-featured-in-cmswire-on-true-relationship-metrics)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Inspira Marketing"
  },
  "dateModified" : "2025-10-21T14:48:53.874Z",
  "datePublished" : "2025-10-21T14:46:45Z",
  "headline" : "CEO Jeff Snyder Featured in CMSWire on True Relationship Metrics",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2400,
    "url" : "https://5600189.fs1.hubspotusercontent-na1.net/hubfs/5600189/1015-_JS14827.jpg",
    "width" : 3600
  },
  "mainEntityOfPage" : "https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-featured-in-cmswire-on-true-relationship-metrics",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Default HubSpot Blog"
  }
}
```