--- title: CPG Brands Are Chasing Culture - Yet Most Still Don't Know How to Belong There description: In his latest article for MediaPost, Inspira CEO Jeff Snyder explores what CPG brands can learn from those getting cultural relevance right, from knowing their role to creating moments audiences can actually participate in. image: https://blog.inspiramarketing.com/hubfs/5-4.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [CPG Brands Are Chasing Culture - Yet Most Still Don't Know How to Belong There](https://blog.inspiramarketing.com/blog/cpg-brands-are-chasing-culture-yet-most-still-dont-know-how-to-belong-there) Sep 24, 2026, 11:34:34 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Cultural relevance isn’t about being first. It’s about having a reason to be there. In his latest article for *MediaPost*, Inspira CEO Jeff Snyder explores what CPG brands can learn from those getting cultural relevance right, from knowing their role to creating moments audiences can actually participate in. He breaks down why chasing every trend isn’t the answer, and how brands can build credibility by showing up with purpose, consistency, and a clear point of view. Read the full article, linked [**HERE**](https://www.mediapost.com/publications/article/418224/cpg-brands-are-chasing-culture-yet-most-still-d.html), to learn what separates brands that simply show up from those that truly become part of the moment. 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