---
title: "Decoding Event Data: How EQ Meets IQ with Ross Cooper"
description: Inspira’s Senior Integrated Strategist Ross Cooper appears on the EventTech Pull Up podcast to share how to collect and understand event data.
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Decoding Event Data: How EQ Meets IQ with Ross Cooper](https://blog.inspiramarketing.com/blog/decoding-event-data-how-eq-meets-iq-with-ross-cooper)

 Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) | Nov 21, 2023 9:47:18 PM

Event marketing is great for connecting with your audience, but the data obtained during the event is just as valuable. Inspira’s Senior Integrated Strategist Ross Cooper appears on the EventTech Pull Up podcast to share his strategy on how to collect, read, and understand the data that will transform your next campaign. 

Click the button to listen to the full podcast.

<https://eventtechpullup.com/episode/decoding-event-data-how-eq-meets-iq-with-ross-cooper>

 

[View full post](https://blog.inspiramarketing.com/blog/decoding-event-data-how-eq-meets-iq-with-ross-cooper)

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