For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder.