If you've ever walked by a Cinnabon store and felt your mouth water from the scent of a freshly baked cinnamon bun, you've experienced just one example of the power of sensorial marketing. After all, the fact that their ovens are located front and center within the store is no accident.
Today, brands are taking that concept to the next level with tangible experiences that engage consumers' senses of taste, touch, sight, smell, and hearing. To find out how you can create a multisensory experience that highlights the best of your brand, head to MarTech Advisor to glean insights from our Founder and CEO, Jeff Snyder.