--- title: Infographic: Back-to-School = Back-to-Basics description: This infographic covers the new spending habits for back to school supplies this year. Millions of parents are trimming non-essentials, doubling down on deals, and shopping earlier to find them. image: https://blog.inspiramarketing.com/hubfs/pexels-olia-danilevich-5088011.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Back-to-School = Back-to-Basics](https://blog.inspiramarketing.com/blog/infographic-back-to-school-back-to-basics) Aug 19, 2025 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!). ![BTS_Infographic-01](https://blog.inspiramarketing.com/hs-fs/hubfs/BTS_Infographic-01.png?width=4000&height=18818&name=BTS_Infographic-01.png) **Spending Spree** Consumers are planning to spend more for the same items they usually buy due to higher prices from tariffs. 76% anticipate higher prices on the things they need *Average Spend Per Child* K-12: $875  College: $1,365 **Smarter Shopping** 1 in 5 back-to-school shoppers plan to use AI tools to find online deals.  This helps create a growing imperative for retailers to enhance their digital channels and search visibility for AI-powered discovery. **Tariff Tactics** 74% of shoppers say they started shopping in June (or earlier!) due to tariff concerns **Where Shoppers Are Cutting Back** Although many consumers are cutting back on tech and apparel, a quarter of consumers still say they will spend $500 or more on tech supplies such as computers and calculators. Where shoppers plan to cut back: 1. Technology (44%) 2. Clothing & Shoes (40%) 3. School Supplies (30%) 4. Books & Education Materials (26%) **Finding New Ways to Save** From shopping sales to thrifting, consumers are finding innovative ways to save on back-to-school items. How shoppers are making their dollars go further: 1. Shopping sales (37%) 2. Shopping earlier (37%) 3. Reuse items from previous years (34%) 4. Spend less but buy similar items (32%) 5. Buy more store-brand products (22%) 6. Shop second hand or thrift stores (18%) 7. Shop last minute-deals (14%) 8. Use layaway plans (10%)   Sources: [1. PWC Back to School 2025](https://www.pwc.com/us/en/industries/consumer-markets/library/back-to-school-education-spending.html)  [2. National Retail Federation Back to Basics: 3 Ways the economy will impact back-to-school this year](https://nrf.com/blog/back-to-basics-3-ways-the-economy-is-impacting-back-to-school-this-year) Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - 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