--- title: "Infographic: Eco-Efficiency: Top 6 Tips to Activating a More Sustainable Experience" description: Inspira’s infographic delves into the top six strategies your brand can adopt to enhance eco-efficiency in its activations. image: https://blog.inspiramarketing.com/hubfs/ThomasMuffins.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Eco-Efficiency: Top 6 Tips to Activating a More Sustainable Experience](https://blog.inspiramarketing.com/blog/infographic-eco-efficiency-top-6-tips-to-activating-a-more-sustainable-experience) Apr 16, 2024 1:50:32 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Consumers are increasingly concerned about the environment. Trends across multiple studies reveal that consumers are holding companies accountable and demanding that they behave in a more sustainable and eco-friendly way. In fact, a global study from [Mastercard](https://www.mastercard.com/news/insights/2021/consumer-attitudes-environment/) found that three-in-five consumers say it’s now more important than ever before to commit to sustainable practices. Plus, a study from [McKinsey and NielsenIQ](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets)tracked sales data (not just consumer sentiment) and found that companies that are bringing environmentally and socially responsible products to market are outpacing their less eco-friendly competitors – **by 56%**. Considering these trends, Inspira's latest infographic delves into the top six strategies your brand can adopt to enhance eco-efficiency in its activations. Increasing profitability while embracing environmental responsibility? It's a definite win-win.   ![Sustainability Infographic-1](https://blog.inspiramarketing.com/hs-fs/hubfs/Sustainability%20Infographic-1.png?width=800&height=3200&name=Sustainability%20Infographic-1.png)     ## Eco-Efficiency: Top 6 Tips to Activating a More Sustainable Experience     **CHOOSE AN ECO-FRIENDLY VENUE Look for venues that address carbon impact, use renewable and alternative energy sources, protect and restore water resources, utilize daylight, and offer natural ventilation sources.** - There are over [110,000 LEED](https://www.usgbc.org/press-room)-certified buildings worldwide3. - Top 10 States for LEED Campaigns - New York - Illinois - Massachusetts - Washington - Georgia - Virginia - California - Colorado - Hawaii - Maryland   **UTILIZE SUSTAINABLE BRAND PARTNERSHIPS** Set yourself apart from competition by collaborating with sustainable partners for a 360° eco-friendly experience. - [Ovation Global DMC’s](https://www.meetingsnet.com/sustainability/event-sustainability-efforts-are-lackluster-survey-says) survey reveals that only 14 percent of respondents say their organization mandates the use of vendors actively working towards net-zero carbon events4.    **SUPPORT SUSTAINABLE TRANSPORTATION OPTIONS** Encourage (or aid in providing) your consumers with public transportation to drastically reduce carbon emissions. - The study [found](https://expedia.gp/skift-sustainability) that 90 percent of consumers look for sustainable options when traveling, but 70 percent feel overwhelmed by starting the process of being a more sustainable traveler5. - Compared with driving alone, taking public transportation reduces CO2 emissions by 45%6. It's estimated that public transportation in the U.S. saves [37 million metric](https://transportation.ucla.edu/blog/5-environmental-benefits-sustainable-transportation) tons of carbon dioxide annually. - [Transport](https://www.iisd.org/articles/deep-dive/road-sustainable-transport) is at the center of many economic and social development challenges, accounting for about 64% of global oil consumption, 27% of all energy use, and 23% of the world’s energy-related carbon dioxide emissions7.   **OFFER SUSTAINABLE FOOD AND BEVERAGE OPTIONS** Efficiently strategize your F&B order factoring in compostable crops, dietary preferences, and environmental impact. - The average event wastes between [15% and 20%](https://www.limevenueportfolio.com/media/tw0bjgz5/001704-lvp-bfr-futurefood-the-survey.pdf) of the food it produces8. - The environment is increasingly playing a role in purchasing decisions, with 42% of consumers stating they always or nearly always consider it, consulting firm Kearney found in its annual [Earth Day Survey](https://www.kearney.com/consumer-retail/article/-/insights/four-scenarios-for-rapid-adoption-of-climavorism). This figure, the highest on record, was an 18 percentage point increase from the prior year8.   **ENGAGE WITH SUSTAINABLE SWAG** Customize eco-friendly giveaways for consumers to continually build brand awareness & brand loyalty post-activation. - [**Research shows**](https://influencermarketinghub.com/company-swag-ideas/#toc-2) the average American owns 30 promotional items, and 89 percent of consumers can recall the brand on a promotional item they received up to two years ago9.    **EMBRACE DIGITAL ALTERNATIVES** Integrating mobile apps, social media, web platforms, and AR/VR help to enhance your experience and reduce paper waste. - Over half (53%) said they would try a VR experience at an event, and almost the same amount (46%) said they would try AR at an event.   **SOURCES** 1. [MasterCard Newsroom | Consumer passion for the environment grows as a result of the pandemic](https://www.mastercard.com/news/insights/2021/consumer-attitudes-environment/) 2. [McKinsey & Company | Consumers care about sustainability—and back it up with their wallets](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets) 3. [LEED | Press Room](https://www.usgbc.org/press-room) 4. [MeetingsNet | Event Sustainability Efforts Are Lackluster](https://www.meetingsnet.com/sustainability/event-sustainability-efforts-are-lackluster-survey-says) 5. [Expedia Group | Sustainable Travel Study](https://go2.advertising.expedia.com/sustainability-study-2022) 6. [UCLA | 5 Environmental Benefits of Sustainable Transportation](https://transportation.ucla.edu/blog/5-environmental-benefits-sustainable-transportation) 7. [IISD | Deep Dive: The Road to Sustainable Transport](https://www.iisd.org/articles/deep-dive/road-sustainable-transport) 8. [Kearney | Four scenarios for the rapid adoption of climavorism](https://www.kearney.com/industry/consumer-retail/article/-/insights/four-scenarios-for-the-rapid-adoption-of-climavorism) 9. [Influencer Marketing Hub | 38 Inspirational Company Swag Ideas for 2024](https://influencermarketinghub.com/company-swag-ideas/#toc-2)   Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - 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