---
title: "Infographic: Here Comes Halloween!"
description: With Halloween almost upon us, let's take a look at consumers' plans for the holiday, their favorite candies, what they plan to dress as, and much more!
image: https://blog.inspiramarketing.com/hubfs/Screen%20Shot%202019-10-15%20at%205.13.14%20PM.png
---

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## [Infographic: Here Comes Halloween!](https://blog.inspiramarketing.com/blog/infographic-here-comes-halloween)

 Oct 25, 2019 2:25:22 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson)

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A favorite among children and adults alike, Halloween provides everyone an opportunity to get dressed up, get together with friends and family, and bond over a shared love of sweets. In this infographic, we take a glimpse at the outlook for Halloween 2019 with a special focus on what consumers are spending on, their plans for the big day, the most popular candies, and what everyone (and their dog) is getting dressed up as.

 

![Here Comes Halloween!](https://blog.inspiramarketing.com/hs-fs/hubfs/Here%20Comes%20Halloween!.jpg?width=1720&name=Here%20Comes%20Halloween!.jpg)

Here are three things you need to know about consumers and their preparation for Halloween this year:

 

**Spooky Spending**

According to the National Retail Federation, 68% of Americans plan to celebrate Halloween this year, with 37% having started their shopping before the month of October arrived. What is the average consumer spending on?

- $31.05 on Costumes
- $26.03 on Decorations
- $25.37 on Candy
- $3.82 on Greeting Cards

 

**What Everyone is Up to on the 31st?**

How do Americans plan to celebrate the day? By handing out candy, of course.

- 69% Handing Out Candy
- 49% Decorating Home
- 47% Dress in Costume
- 44% Carve Pumpkin
- 32% Attend or Host Party
- 29% Trick-or-Treat

**Reese's Reigns Supreme**

In order to help us make data-driven candy decisions, YouGov polled youngsters across the country to find out their favorite sweet treats. One candy stood above the rest.

- 18% Reese's Peanut Butter Cups
- 8% Kit Kat
- 7% Snickers
- 7% M&Ms
- 7% Sour Patch Kids

 

Is your brand looking connect with consumers this holiday season? [**Contact us today**](https://inspiramarketing.com/connect/) to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists. 

 Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics)

![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad)

#### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson)

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