--- title: "Infographic: Making Sense of March Madness" description: Understanding College Basketball Fans Ahead of March Madness image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2019-03-13-at-6.23.52-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Making Sense of March Madness](https://blog.inspiramarketing.com/blog/infographic-making-sense-of-march-madness) Mar 14, 2019 12:41:08 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached. ![Making-Sense-of-March-Madness_NEW.jpg](https://blog.inspiramarketing.com/hubfs/blog/Making-Sense-of-March-Madness_NEW.jpg) Here are four things you need to know about March Madness and its fans: **All About the Brackets** 12-17 7% 18-24 11% 25-34 18% 35-44 18% 45-54 18% 55-64 14% 65+ 14% **What Makes These Fans Different?** 89% more likely to have gone to a sports bar in the past 30 days 22% more likely to belong to a gym or health club 22% more likely to have booked air travel **What Do Fans Do In Their Free Time?** 85% Cooking and Grilling 81% Online Shopping 78% Video Gaming 65% Lawn/Garden Care 65% Travel **Tuning In From All Over the World** 97,000,000 Americans tuned into the 2018 NCAA Tournament 180 Countries watched games from the First Four to the Final Four 28% YoY increase in fans streaming the action online Is your brand looking to reach college basketball fans during the NCAA Tournament? **[Contact us](http://inspiramarketing.com/contact)** today to learn how our suite of experiential-led services can help you build long-lasting connections with fans across the world. Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - 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