With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we've summarized some of the session's really grape (we mean, great) data.
Millennial & Gen Z Perceptions: The Wine Industry
- Over 50% of Millennials purchase alcohol at least once per month
- Over 40% of Gen Z purchase alcohol at least once per month
- 62% of Millennials agree it's worth paying extra for good-quality wine
- 56% of Gen Z try to buy only from companies that are socially and environmentally responsible
- Top 3 wine brands both Millennials and Gen Z are most aware of:
1. Barefoot
2. Yellowtail
3. Stella Rosa
Click here for a link to this YouGov Profiles Data presentation: Millennial & Gen Z Perceptions of the Wine Industry and click here for a link to the recording of Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, featuring a noteworthy panel including Shana Clarke, award-winning wine journalist, Michele Scott, Associate Director of Food and Drink Insights at Mintel, Katherine Garrity, Senior Manager of Data Products at YouGov America, and Jeff Snyder, CEO of Inspira Marketing.
Looking to increase your brand awareness and connect with these generations? Reach out to our team today and let us help you conquer this unique business challenge.
This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. Click here to visit their blog.
