--- title: "Infographic: Should Your Brand Take A Stand?" description: "Infographic: Should Your Brand Take A Stand?" image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2018-11-27-at-1.47.49-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Should Your Brand Take A Stand?](https://blog.inspiramarketing.com/blog/infographic-should-your-brand-take-a-stand) Nov 27, 2018 5:18:00 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) A growing body of evidence reveals that consumer purchase decisions are linked to corporate values. Researchers found that 87% of consumers say they would purchase a product because a company advocated for an issue they care about, and more than three quarters would refuse to purchase a product if they found it supported an issue that was contrary to their beliefs. As brands are increasingly expected to take a position on social or political issues, they must be careful to choose positions and causes that authentically align with their practices, or risk being perceived as inauthentic.   ![Should-Your-Brand-Take-A-Stand_newsletter](https://blog.inspiramarketing.com/hs-fs/hubfs/Should-Your-Brand-Take-A-Stand_newsletter.jpg?width=1000&name=Should-Your-Brand-Take-A-Stand_newsletter.jpg)   Here are four facts you need to know about the effect of corporate values on purchase behavior:   **Business Leaders** 64% of consumers say CEOs should take the lead on change rather than waiting for government to impose it     **Reputation Matters** Consumers expect corporations to lead by engaging in responsible business practices and say businesses should: 1. Be a good employer 2. Operate in a way that protects and benefits society 3. Invest in causes and local communities 4. Stand up for important social justice issues     **Hot Button Topics** Topics consumers say companies need to address or take a stand on 94% job/economic development 87% racial equality 84% women’s rights 81% cost of higher education 78% immigration 76% climate change 65% gun control 64% LGBTQ rights     **Belief-Driven Buyers** Consumers are increasingly buying based on aligned values 67% bought a brand for the first time based on its position on a controversial issue 65% will not buy a brand because it stayed silent on an issue it had an obligation to address 60% say brands should make it easier for me to see what their values are when I am about to purchase 53% believe brands can do more to solve social ills than the government 46% think brands have better ideas for solving our country’s problems than government   **[Contact us](http://inspiramarketing.com/contact)** today to learn how our suite of experiential marketing services can help you communicate your brand's message to socially conscious consumers. 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