--- title: Infographic: How Weight Loss Drugs Impact Food Choices description: This infographic discusses healthy eating trends of the modern consumer including interest to eat better, the rise of protein, natural vs organc, food as a medicine and more. image: https://blog.inspiramarketing.com/hubfs/Untitled%20design-22.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: How Weight Loss Drugs Impact Food Choices](https://blog.inspiramarketing.com/blog/infographic-smarter-choices-healthier-lives-how-consumers-are-making-food-choices-in-2025) Mar 18, 2025 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Health isn’t a checklist—it’s a way of life. Consumers are all in, filling their carts with functional foods, tracking every step with wearables, and seeking brands that align with their values. But with every influencer posing as a health expert and brands throwing around wellness claims, there’s still a lot of noise. As interest in nutrient-dense diets grows, so does the demand for products that support a healthier lifestyle. With food and nutrition content flooding social feeds, consumer priorities are shifting in real time, creating the perfect recipe for new food trends to take off in the year ahead.   ![Healthy Eating Infographic](https://blog.inspiramarketing.com/hs-fs/hubfs/Healthy%20Eating%20Infographic.png?width=600&height=2500&name=Healthy%20Eating%20Infographic.png)   **Most Try to Eat Healthier** Half of all American consumers are making a real effort to make healthier choices. Here’s how it breaks down. 95% say they try to choose a healthy snack at least sometimes 78% plan snacks based on what else they’ve eaten that day 62% say healthfulness is a key driver for food and beverage purchases   **Protein is Coming in Strong** A significant portion of Americans are aiming for more protein, less sugar, and fewer carbs 56% increasing protein & fiber 47% decreasing carb intake 58% eating less sugar   **Confused about Clean** 59% of consumers think it’s important for food to be natural and/or organic, but, 40% believe the terms “natural” and “organic” mean the same thing or aren’t sure of the difference.    **Food as Medicine** 56% believe that what you *add* to your diet is more important than what you avoid  35% view food as an important tool for managing stress and improving mood   **Weight Loss Drugs Impact Food Industry** The rise of hunger-suppressing weight-loss drugs is expected to have implications for the food industry. Here’s what we’re seeing so far among patients on weight-loss drugs:  *Increasing Consumption* 56% Fruits/vegetables 44% Weight loss management foods (protein shakes/bars) 38% Poultry/fish *Decreasing Consumption* 72% Confections 70% Sugary Drinks 69% Cookies/baked goods   Sources: [Acosta Group | 2025 Consumer Predictions](https://www.acosta.group/acosta-group-makes-five-consumer-predictions-for-2025/) [Morgan Stanley | Could Obesity Drugs Take a Bite Out of the Food Industry?](https://www.morganstanley.com/ideas/obesity-drugs-food-industry)  Mintel [Glanbia Nutritional | Healthy Snacking Trends for 2025](https://www.glanbianutritionals.com/en/nutri-knowledge-center/insights/healthy-snacking-trends#:~:text=A%20significant%20proportion%20of%20US,through%20to%20their%20snack%20choices.) [Statista | Global Health - Statistics & Facts ](https://www.statista.com/topics/4274/global-health/)  [World Economic Forum Health Food US | Charted: Here's how Americans are approaching healthy eating](https://www.weforum.org/stories/2023/03/health-food-us/#:~:text=Around%2050%25%20of%20Americans%20say,healthily%2C%20Statista%20Consumer%20Insights%20show.)   *This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. 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