---
title: "Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine's Day 2024"
description: We wooed the latest data to examine what Valentine's celebrants are buying, including the kind of experiences that don’t fit in a gift bag. 
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine's Day 2024](https://blog.inspiramarketing.com/blog/infographic-splurging-sweethearts-and-exciting-experiences-shaping-valentines-day-2024)

 Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) | Feb 9, 2024 4:30:34 PM

Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag. 

## Valentine’s By the Numbers

- Top-spending age group: ages 35-44, spending $335.71 per person
- Top-spending gender: men (by nearly double)
- For single folks, 28% said they may still give themselves non-Valentine’s gifts, and plan outings with family friends and fellow single friends. 
    - [Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion | NRF](https://nrf.com/media-center/press-releases/consumers-plan-increase-valentines-day-spending-nearly-26-billion)2
- Highest spenders:
- 1st most: in a relationship for 1-2 years. $247 on average.
- 2nd most: long-term relationships over ten years. $189 on average.
- 3rd most: relationships less than a year: $186 on average. 
    - [20+ Sweet Valentine's Day Statistics & Facts for 2024 | Drive Research](https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/)3

## What Are They Buying

- 49% of consumers consider costs primarily when buying Valentine's Day gifts.
- Cost aside, consumers also place heavy value on style (21%), branding (19%), and delivery services (11%). 
    - [20+ Sweet Valentine's Day Statistics & Facts for 2024 | Drive Research](https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/)3
- Top gifts: candy (57%), greeting cards (40%), flowers (37%), an evening out (32%), jewelry (21%), gift cards (20%) and clothing (19%) 
    - [Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion | NRF](https://nrf.com/media-center/press-releases/consumers-plan-increase-valentines-day-spending-nearly-26-billion)2

## Thinking Beyond Traditional Gifts

- Nearly $4.4 billion spent on a special evening out. (32%) giving the gift of experience, up from 26% last year, and the highest since polling in 2017.
- Valentine’s experience gifts rising: 24% in 2021, 26% in 2022, 32% in 2023 
    - [Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion | NRF](https://nrf.com/media-center/press-releases/consumers-plan-increase-valentines-day-spending-nearly-26-billion)2
- 45% of Americans taking a Valentine’s Day trip to celebrate
- Most popular locations: New York City, Seattle, Honolulu, Costa Rica, Puerto Rico 
    - [20+ Sweet Valentine's Day Statistics & Facts for 2024 | Drive Research](https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/)3

[View full post](https://blog.inspiramarketing.com/blog/infographic-splurging-sweethearts-and-exciting-experiences-shaping-valentines-day-2024)

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