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Infographic: Understanding CBD and its Advocates

Jan 22, 2019 11:48:00 AM / by Rob Patterson

As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.


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Here are four facts you need to know about CBD and its users:


Gender

55% female

45% male


Use Varies By Age

Age - Health and Well-Being - Medical Condition

<24 - 52.2% - 47.8%

25-34 - 52.4% - 47.6%

35-44 - 42.5% - 57.5%

45-54 - 37.1% - 62.9%

55-64 - 33.8% - 66.2%

65-74 - 28.9% - 71.1%


Treating Many Maladies

Arthritis and Joint Pain

Anxiety

Depression

Insomnia

Migraines and Headaches

42% say they stopped using traditional medications or prescription drugs and switched to CBD

80% say they found products to be very or extremely effective


Education is an Issue

8% of consumers admit they don't know which CBD product they had used


Looking to educate consumers and increase awareness for your brand of CBD products? Contact us today to learn how our suite of experiential marketing services can help build long-lasting, meaningful connections with consumers.

Topics: Infographics

Rob Patterson

Written by Rob Patterson