---
title: "Infographic: Understanding Influencers"
description: Influencer Marketing, Experiential Marketing, Marketing Strategy
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Infographic: Understanding Influencers](https://blog.inspiramarketing.com/blog/infographic-understanding-influencers)

 Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) | Jan 7, 2019 5:45:40 PM

Influencer marketing is a core component of almost every brand’s marketing strategy. Recent studies found that about three quarters of all brands currently work with influencers in some capacity and 84% of brands plan to increase their influencer marketing spend in 2019. Although marketers are investing in the tactic, it’s also important to understand how influencers themselves engage with brands. Here, we shed some light on how established influencers prefer to work with brands to ensure successful collaborations.

Here are some things you need to know about influencers before planning your next campaign:

**Gender**

80% female

20% male

**Type of influencer**

38% lifestyle (food, DIY, etc…)

16% fashion

9% beauty

7% parenting

5% art/music

5% fitness/sports

20% other

**Number of followers**

Fewer than 25K 52%

25K-100K 20%

100K-1MM 20%

1MM+ 1%

Other 6%

**Most relevant social platform**

Instagram 100%

YouTube 92%

Blogs 85%

**How do you manage brand sponsorships?**

86% manage it myself

13% agent or personal assistant

**How often do you follow FTC guidelines when posting for a brand?**

74% all the time

14% some of the time

4% about half the time

7% rarely or never

**How likely are you to promote a brand or product you don’t believe in?**

79% unlikely

19% depends on the offer

4% likely

**Do you post in exchange for free products instead of monetary compensation?**

94% yes

4% no

**Of brand sponsored content, what percent is paid for monetarily?**

half to all 57%

less than half to none 43%

**How often do you receive unclear directions when working with brands?**

59% sometimes

17% half the time

13% never

9% most of the time

**Are brands too controlling?**

51% sometimes

18% half the time

19% never

9% most of the time

**Have you ever blacklisted a brand?**

67% no

33% yes

**Why?**

30% acted unprofessionally

22% didn’t pay

21% didn’t uphold deal terms

15% too restrictive to work with

12% other

Looking to add influencer marketing to your marketing mix in 2019? [**Contact us**](http://inspiramarketing.com/contact) today to learn how our suite of experiential marketing services can help you build emotional connections with consumers – both in person and on social.

[View full post](https://blog.inspiramarketing.com/blog/infographic-understanding-influencers)

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