--- title: "Infographic: You Had Me At \"Hello\"" description: "Powered by Inspira's proprietary Relationship Report: How Consumers Choose, Connect, & Commit, our latest infographic dives into how today’s consumers are finding new brands, from scroll-stopping social to trusted word of mouth." image: https://blog.inspiramarketing.com/hubfs/instagram-INFOGRAPHIC-01.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: You Had Me At "Hello"](https://blog.inspiramarketing.com/blog/infographic-you-had-me-at-hello) Jun 24, 2025 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) When it comes to brand discovery, first impressions matter. And it turns out, your friends (and your algorithm) might know you better than you think. At Inspira, we believe brand relationships start long before a purchase...they begin at “hello.” Powered by our proprietary* [Relationship Report: How Consumers Choose, Connect, & Commit](https://info.inspiramarketing.com/the-relationship-report)*, Inspira's latest infographic dives into how today’s consumers are finding new brands, from scroll-stopping social to trusted word of mouth. Because in a world full of options, being the one they remember starts with showing up in the right places, at the right time, and with the right story. Let’s break it down. To download the full Relationship Report, [click here](https://info.inspiramarketing.com/the-relationship-report).    ![Infographic](https://blog.inspiramarketing.com/hs-fs/hubfs/Infographic.jpg?width=1920&height=4444&name=Infographic.jpg)   Sources: [Inspira | Relationship Report: How Consumers Choose, Connect, & Commit](https://info.inspiramarketing.com/the-relationship-report)   *This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. [Click here to visit their blog.](https://www.ana.net/miccontent/show/id/kp-2025-08-inspira-you-had-me-at-hello)*     Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - 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