Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products' All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year's Little League World Series held in Williamsport, PA, Aug. 15 to 25.

Consumers lined up for backyard-style games including the main attraction Strike Out Stains, where participants tossed balled up socks into an open washing machine for the chance to win prizes like stickers, coolers, stuffed animal Snuggles and pins—a big tradition in the league. Read Full Article