Bonduelle Foods has been a staple across Europe for 100 years, but since its U.S. launch in 2017 under the Ready Pac Foods brand, it remained virtually unknown. With the explosive growth of fast-casual bowls-forward meals reshaping the food space, Bonduelle saw an opportunity with its new Bonduelle Bistro Loaded Bowls—not just to introduce the ready-to-eat salad bowls and raise brand awareness, but to tap into a crucial consumer insight: people don’t want skimpy salads. They want more. More protein. Bigger crunch. Uniquely flavorful toppings.

To make that message impossible to ignore, we created the campaign platform, Get a Load of This—a bold, attention-grabbing integrated campaign that celebrated Bonduelle Bistro Loaded Bowls as the ultimate salad upgrade, packed with 40% more toppings. This positioning wasn’t just a tagline—it was a call to action, enticing consumers to rethink what a salad can be.

Geo-targeting key retail markets in Texas, Southern California, and the Northeast, we brought the campaign to life through an integrated approach:

• Our in-house creative team created visually dynamic short-form social videos and photography showcasing the bowls' loaded ingredients 
  
• Launched US-based channels for the brand on Instagram, TikTok, and YouTube Shorts and deployed video content on organic channels
• We developed a strategic media plan to launch paid campaigns across each platform (Instagram, TikTok and YouTube Shorts)
• Developed a powerhouse network of more than 75 macro and micro-influencers, generating buzz and authentic engagement on Instagram and TikTok
• Created a SmartCommerce-enabled landing page that was deployed in both paid and influencer campaigns, making it seamless for consumers to add Loaded Bistro Bowls to their digital carts
  

Upon completion, our campaign overdelivered on KPIs across various platforms such as influencer content generating 6.9M organic views and 8.7K organic engagements, plus paid media content generating 38.5 total impressions (3% above goal), 355K clicks (38% above goal), and a 0.92% click-thru-rate (33% above goal). Notably, by establishing US-based social accounts for Bonduelle across Instagram, TikTok, and YouTube, it helped to create the foundation for ongoing brand engagement and reach, providing long-term value for the Bonduelle brand.

Check out our award-winning work's case study HERE.