--- title: Inspira Interviewed by Atlas Obscura on Blue Diamond Growers' Nutty Cruiser description: Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser. image: https://blog.inspiramarketing.com/hubfs/BlueDiamond-NationalAlmondWeekActivations-SacramentoandHughson-268.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Inspira Interviewed by Atlas Obscura on Blue Diamond Growers' Nutty Cruiser](https://blog.inspiramarketing.com/blog/inspira-interviewed-by-atlas-obscura-on-blue-diamond-growers-nutty-cruiser) Apr 8, 2025 12:29:26 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February.  [Click here](https://www.atlasobscura.com/articles/promotional-food-vehicles) to read the full story.      Topics: [Inspira in the News](https://blog.inspiramarketing.com/blog/topic/inspira-in-the-news) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - 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