In less than ten years, social media has become communication professionals' best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.

Inspira Marketing and Interbrand created the Microsoft 'Hole in the World' which landed them Honorable Mention in the Best Use of Hashtag category. The recognition came from over 4.6 million global impressions from #holeintheworld. See Winners Here!