---
title: "Inspira Partners with Yasso for the \"I Scream for Yasso\" Summer Activation"
description: Inspira partners with Yasso for their experiential marketing summer activation for their I Scream for Yasso campaign.
image: https://blog.inspiramarketing.com/hubfs/16E0EEA5-925F-43EF-B6CD-E3B596B9E4DC.jpg
---

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## [Inspira Partners with Yasso for the "I Scream for Yasso" Summer Activation](https://blog.inspiramarketing.com/blog/inspira-partners-with-yasso-for-their-i-scream-for-yasso-summer-activation)

 May 28, 2024 2:00:00 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing)

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Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.<https://www.linkedin.com/company/mullenlowe-us/>Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

![16E0EEA5-925F-43EF-B6CD-E3B596B9E4DC](https://blog.inspiramarketing.com/hs-fs/hubfs/16E0EEA5-925F-43EF-B6CD-E3B596B9E4DC.jpg?width=595&height=445&name=16E0EEA5-925F-43EF-B6CD-E3B596B9E4DC.jpg)

Now through July 4th, visit one of the "I Scream for Yasso" booths coming to the following cities:

5/28 - BOSTON - Dewey Square / South Station  
5/29 - BOSTON - Rowes Wharf Plaza  
6/3 & 6/4 - PHILADELPHIA - The Shops @ Liberty Place  
6/10 & 6/11 - DENVER - Union Station Plaza  
6/16 - CHICAGO - Sundays on State Street  
6/18 - CHICAGO - Navy Pier

Check out our activation feature in Event Marketer's  recent round-up.

 

[![Read Now Button Smaller](https://blog.inspiramarketing.com/hs-fs/hubfs/Read%20Now%20Button%20Smaller.png?width=125&height=39&name=Read%20Now%20Button%20Smaller.png)](https://www.eventmarketer.com/article/brief-screaming-booths-underwater-vending-machines/)

 

 Topics: [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential)

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