Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe. Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

Now through July 4th, visit one of the "I Scream for Yasso" booths coming to the following cities:

5/28 - BOSTON - Dewey Square / South Station
5/29 - BOSTON - Rowes Wharf Plaza
6/3 & 6/4 - PHILADELPHIA - The Shops @ Liberty Place
6/10 & 6/11 - DENVER - Union Station Plaza
6/16 - CHICAGO - Sundays on State Street
6/18 - CHICAGO - Navy Pier

Check out our activation feature in Event Marketer's  recent round-up.