A pre-pandemic article from Ad Age suggested that experiential marketing may have reached its peak, citing Instagram-worthy installations such as the Color Factory and the Museum of Ice Cream in support of the premise. Where they erred, though, was in categorizing them as examples of experiential marketing at all. Instead, they are theme parks designed to earn social media engagement.
In this article from Marketing Tech, Inspira's CEO and founder, Jeff Snyder, shares why experiential marketing is more than just a FOMO-inducing activation.