---
title: "Mother’s Day 2022: 10 Surprising Holiday Statistics"
description: Consumers plan to celebrate mom in a big way this Mother's Day. Learn why spending is increasing and how shoppers will be purchasing.
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Mother’s Day 2022: 10 Surprising Holiday Statistics](https://blog.inspiramarketing.com/blog/mothers-day-2022-10-surprising-holiday-statistics)

 Written by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) | May 2, 2022 3:02:39 PM

This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know.

# 10 2022 Mother's Day Shopping Statistics

- On average, consumers are planning to spend $25 more on gifts than last year, an average of $245.76 for gifts and outings.
- While greeting cards and flowers are always among the top gifts, jewelry remains a timeless gift selection. Forty-one percent of consumers are planning to gift mom jewelry items this year.
- Experiential gifts are also up this year. Items such as tickets to concerts, plays, or sporting events will be given by 27% of shoppers. This is up from 23% last year and are being gifted at the highest level since tracking began in 2016.
- Last year, when outings and gatherings were difficult due to the COVID-19 pandemic, consumers spent on electronics housewares, gardening tools, and books.
- More than just a gift, shoppers want to give mom something meaningful. Among those surveyed, 46% said that finding a gift that is unique or different is a top priority, followed by 41% who aim to create a special memory.
- Digital ads will pay off this year. More than a third of consumers are planning to make their gift purchases online. The remaining two-thirds will be making purchases at department stores and small local businesses.
- Get those Mother’s Day gift lists ready! One-third of consumers say they look to retailers for “giftspiration.” Drive conversions with targeted emails and social content to audiences seeking gift ideas.
- It’s not just moms that are being celebrated, daughters, grandmothers, sisters, friends, and godmothers are all among those acknowledged on Mother’s Day.
- What do moms *really* want? According to a YouGov poll, mom's wish list includes a card, flowers, a special experience with her family, a keepsake gift, and chocolate. Other top items are more practical including, “having the day to myself” or “having someone other than me tackle household chores.”
- Why is spending increasing? NRF’s President and CEO Matthew Shay says: “Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday.”

Inspira offers creative solutions to your biggest marketing challenges. Contact us today to learn how our unique [EQxIQ process](https://inspiramarketing.com/the-inspiration-equation-how-applying-eq-x-iq-unlocks-business-opportunity/) leads to award-winning campaign ideas.

Sources: NRF: National Retail Trends: Mother’s Day 2022, YouGov: What Gifts Do Moms Want for Mother’s Day 2021

[View full post](https://blog.inspiramarketing.com/blog/mothers-day-2022-10-surprising-holiday-statistics)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ann D'Adamo"
  },
  "dateModified" : "2022-06-13T21:57:07.443Z",
  "datePublished" : "2022-05-02T15:02:39Z",
  "headline" : "Mother’s Day 2022: 10 Surprising Holiday Statistics",
  "image" : {
    "@type" : "ImageObject",
    "height" : 373,
    "url" : "https://5600189.fs1.hubspotusercontent-na1.net/hubfs/5600189/mothers_day_blog.png",
    "width" : 558
  },
  "mainEntityOfPage" : "https://blog.inspiramarketing.com/blog/mothers-day-2022-10-surprising-holiday-statistics",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Default HubSpot Blog"
  }
}
```