--- title: See a Grilled-Cheese-Theme Snow Day—in April description: See a Grilled-Cheese-Theme Snow Day—in April image: https://blog.inspiramarketing.com/hubfs/footprint.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [See a Grilled-Cheese-Theme Snow Day—in April](https://blog.inspiramarketing.com/blog/see-a-grilled-cheese-theme-snow-day-in-april) Sep 2, 2016 11:24:18 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) - [Tweet](https://twitter.com/share) To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather. For fans of grilled cheese, there's never a bad time to enjoy the simple sandwich. But since many people consider it a warm snow-day treat, Sara Lee decided to promote its new Artesano bread by staging a grilled-cheese-theme snow day in Kiwanis Park in Tempe, Arizona—an area that rarely sees snow. The April 1 event also happened to be the start of the unofficial National Grilled Cheese Month. The bread brand partnered with [Inspira Marketing](http://www.bizbash.com/inspira-marketing/new-york/listing/917419#.VzDWImMl7NU) to host the free family-friendly event, which used industrial snow machines to cover the park in fresh snow. Chef Justin Beckett of [Beckett's Table](http://www.bizbash.com/becketts-table/phoenix/listing/873473#.VzDWI2Ml7NU) in Phoenix prepared and gave away free grilled cheese sandwiches he made with the Artesano bread inside of a branded ski chalet. Activities included sledding, snow ball fights, and snowmen building, and on-site brand ambassadors wearing traditional snow day attire helped facilitate the activities. SOURCE: [BizBash](http://www.bizbash.com/see-a-grilled-cheese-theme-snow-day-in-april/phoenix/story/32042/#.VzDVn2Ml7NU) Topics: [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential) ![Ann D'Adamo](https://app.hubspot.com/settings/avatar/a729b5bb3a785432ce05d70ee030c0c3) #### Written by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - 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