As we all know, the holiday season can be downright chaotic, with travel being one of the leading sources of stress for millions of Americans. So, in order to fulfill their commitment to bringing fun to not-so-fun situations, our friends at Smirnoff have stepped in with the Middle Seater campaign.

With more travelers taking to the sky than usual, planes will be even more crowded, and roughly a third of travelers will be stuck in the dreaded middle seat. Understanding the pain that the middle seat can bring for some, Smirnoff is spending up to $50,000 to upgrade seats for select travelers. What’s the catch, you ask? All consumers must do is head to www.smirnoffseltzerupgrade.com, share their seat assignment securely, and tell Smirnoff why an upgrade would start their holiday off on the right foot. Those whose stories are determined to be the best by Smirnoff’s judging panel will score a seat upgrade.

"The holidays are the best. Traveling for the holidays, though…the worst," said Krista Kiisk, Brand Director, Smirnoff Seltzer. "We believe that there is an opportunity for fun in any moment, whether it's finding delicious flavor in a drink that contains zero sugar or embracing the chaos of holiday travel. Smirnoff Seltzer's holiday campaign and commitment to spend up to $50,000 to rescue as many people as possible from the misery of the middle seat is helping people find that fun."

For more about Smirnoff’s efforts to bring cheer to travelers this holiday season, read along on PR Newswire.