---
title: Snyder Talks with Advertising Week on Why Understanding Generational Values Is Key to Modern Marketing Success
description: Inspira CEO Jeff Snyder talks with Advertising Week about key marketers strategies including highlighting environmentally friendly aspects, developing a strong social media brand presence, and more.
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Snyder Talks with Advertising Week on Why Understanding Generational Values Is Key to Modern Marketing Success](https://blog.inspiramarketing.com/blog/snyder-talks-with-advertising-week-on-why-understanding-generational-values-is-key-to-modern-marketing-success)

 Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) | Jan 30, 2025 3:16:37 PM

Millennials and Gen Z consumer behavior is re-shaping marketing strategies across the board. This shift is visible in a variety of sectors, from hospitality to tech, and it challenges marketers to rethink their traditional approaches.

 Using the wine industry as an example, Inspira CEO Jeff Snyder talks with *Advertising Week* about key strategies marketers can apply across industries to adapt their approaches to reach new audiences. 

[Click here](https://advertisingweek.com/why-understanding-generational-values-is-key-to-modern-marketing-success/) to learn more.

 

[View full post](https://blog.inspiramarketing.com/blog/snyder-talks-with-advertising-week-on-why-understanding-generational-values-is-key-to-modern-marketing-success)

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