--- title: Default HubSpot Blog | Automotive description: Automotive | --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog [![](https://blog.inspiramarketing.com/hubfs/Untitled%20design-28.png)](https://blog.inspiramarketing.com/blog/when-a-brand-becomes-its-own-worst-enemy-teslas-reputation-reckoning) ## [When a Brand Becomes Its Own Worst Enemy: Tesla’s Reputation Reckoning](https://blog.inspiramarketing.com/blog/when-a-brand-becomes-its-own-worst-enemy-teslas-reputation-reckoning) Apr 29, 2025, 10:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/when-a-brand-becomes-its-own-worst-enemy-teslas-reputation-reckoning#comments-listing) Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love. [Read More](https://blog.inspiramarketing.com/blog/when-a-brand-becomes-its-own-worst-enemy-teslas-reputation-reckoning) [![](https://blog.inspiramarketing.com/hubfs/Untitled%20design-20.png)](https://blog.inspiramarketing.com/blog/would-you-buy-a-car-on-tiktok-what-auto-brands-need-to-know-about-how-consumers-shop-for-cars-in-2025) ## [Would You Buy a Car on TikTok? What Auto Brands Need to Know About How Consumers Shop for Cars in 2025](https://blog.inspiramarketing.com/blog/would-you-buy-a-car-on-tiktok-what-auto-brands-need-to-know-about-how-consumers-shop-for-cars-in-2025) Mar 4, 2025, 10:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/would-you-buy-a-car-on-tiktok-what-auto-brands-need-to-know-about-how-consumers-shop-for-cars-in-2025#comments-listing) The way people buy cars is changing—fast. The days of spending every weekend hopping between dealerships are giving way to a digital-first shopping experience, with social media driving the conversation. And now, TikTok is making its move. [Read More](https://blog.inspiramarketing.com/blog/would-you-buy-a-car-on-tiktok-what-auto-brands-need-to-know-about-how-consumers-shop-for-cars-in-2025) [![](https://blog.inspiramarketing.com/hubfs/pexels-olly-3753039.jpg)](https://blog.inspiramarketing.com/blog/infographic-the-road-to-joy) ## [Infographic: The Road to Joy](https://blog.inspiramarketing.com/blog/infographic-the-road-to-joy) Jun 11, 2024, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-the-road-to-joy#comments-listing) Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better? [Read More](https://blog.inspiramarketing.com/blog/infographic-the-road-to-joy) [![](https://blog.inspiramarketing.com/hubfs/59%20(1).png)](https://blog.inspiramarketing.com/blog/leveraging-nostalgia-in-the-automotive-industry) ## [Leveraging Nostalgia in the Automotive Industry](https://blog.inspiramarketing.com/blog/leveraging-nostalgia-in-the-automotive-industry) Apr 13, 2023, 2:12:43 PM / by [Jeff Snyder](https://blog.inspiramarketing.com/blog/author/jeff-snyder) posted in [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/leveraging-nostalgia-in-the-automotive-industry#comments-listing) Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.   [Read More](https://blog.inspiramarketing.com/blog/leveraging-nostalgia-in-the-automotive-industry) [![](https://blog.inspiramarketing.com/hubfs/pexels-gustavo-fring-4895425.jpg)](https://blog.inspiramarketing.com/blog/4-things-gen-z-hates-about-the-car-buying-experience) ## [4 Things Gen Z Hates About the Car Buying Experience](https://blog.inspiramarketing.com/blog/4-things-gen-z-hates-about-the-car-buying-experience) Aug 23, 2022, 5:34:21 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/4-things-gen-z-hates-about-the-car-buying-experience#comments-listing) The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale. [Read More](https://blog.inspiramarketing.com/blog/4-things-gen-z-hates-about-the-car-buying-experience) [![](https://blog.inspiramarketing.com/hubfs/jeffsnyderheadshot_1.jpeg)](https://blog.inspiramarketing.com/blog/how-to-reintroduce-sampling-to-the-post-pandemic-consumer) ## [How to Reintroduce Sampling to the Post-Pandemic Consumer](https://blog.inspiramarketing.com/blog/how-to-reintroduce-sampling-to-the-post-pandemic-consumer) Mar 22, 2022, 5:58:33 PM / by [Jeff Snyder](https://blog.inspiramarketing.com/blog/author/jeff-snyder) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Beverage](https://blog.inspiramarketing.com/blog/topic/beverage), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/how-to-reintroduce-sampling-to-the-post-pandemic-consumer#comments-listing) The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. [Read the full article here.](https://www.fooddive.com/news/how-to-reintroduce-sampling-to-the-post-pandemic-consumer/618448/) [Read More](https://blog.inspiramarketing.com/blog/how-to-reintroduce-sampling-to-the-post-pandemic-consumer) [![](https://blog.inspiramarketing.com/hubfs/Screen%20Shot%202022-02-24%20at%2010.50.22%20PM.png)](https://blog.inspiramarketing.com/blog/five-things-to-know-about-the-alternative-fuel-auto-consumer) ## [Five Things To Know About The Alternative Fuel Auto Consumer](https://blog.inspiramarketing.com/blog/five-things-to-know-about-the-alternative-fuel-auto-consumer) Mar 15, 2022, 9:00:00 AM / by [Madison Zoey Vettorino](https://blog.inspiramarketing.com/blog/author/madison-zoey-vettorino) posted in [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/five-things-to-know-about-the-alternative-fuel-auto-consumer#comments-listing) Did you know that the lifetime cost of fueling an electric vehicle is between $3,000 to $10,500 less than a regular gasoline-powered car? Based on this fact alone, it is understandable why more consumers want to bid trips to the gas station farewell. Electric vehicles are growing in popularity both in the US and abroad, and there’s reason to believe that the industry will continue to prosper in the next decade. Here are five things you should know about the alternative fuel auto consumer.  [Read More](https://blog.inspiramarketing.com/blog/five-things-to-know-about-the-alternative-fuel-auto-consumer) [![](https://blog.inspiramarketing.com/hubfs/Screen%20Shot%202022-02-16%20at%209.10.55%20PM-1.png)](https://blog.inspiramarketing.com/blog/infographic-a-peek-under-the-hood-of-the-auto-industry) ## [Infographic: A Peek Under the Hood of the Auto Industry](https://blog.inspiramarketing.com/blog/infographic-a-peek-under-the-hood-of-the-auto-industry) Feb 16, 2022, 9:15:48 PM / by [Madison Zoey Vettorino](https://blog.inspiramarketing.com/blog/author/madison-zoey-vettorino) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-a-peek-under-the-hood-of-the-auto-industry#comments-listing) After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience.  [Read More](https://blog.inspiramarketing.com/blog/infographic-a-peek-under-the-hood-of-the-auto-industry) [![](https://blog.inspiramarketing.com/hubfs/possessed-photography-PuwfRakCJvk-unsplash.jpg)](https://blog.inspiramarketing.com/blog/how-auto-brands-are-marketing-electric-vehicles-to-consumers) ## [How Auto Brands are Marketing Electric Vehicles to Consumers](https://blog.inspiramarketing.com/blog/how-auto-brands-are-marketing-electric-vehicles-to-consumers) Jun 16, 2021, 2:59:47 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/how-auto-brands-are-marketing-electric-vehicles-to-consumers#comments-listing) According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018. [Read More](https://blog.inspiramarketing.com/blog/how-auto-brands-are-marketing-electric-vehicles-to-consumers) [![](https://blog.inspiramarketing.com/hubfs/electric-vehicles.png)](https://blog.inspiramarketing.com/blog/3-things-to-know-about-consumer-automotive-preferences-in-2021) ## [3 Things to Know About Consumer Automotive Preferences in 2021](https://blog.inspiramarketing.com/blog/3-things-to-know-about-consumer-automotive-preferences-in-2021) Mar 31, 2021, 12:37:50 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) [0 Comments](https://blog.inspiramarketing.com/blog/3-things-to-know-about-consumer-automotive-preferences-in-2021#comments-listing) Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic. 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