Since 1933, illycaffè has been a globally recognized leader in producing premium, sustainably sourced coffee, but in recent years, has faced various challenges with gaining traction and affinity amongst coffee lovers in the U.S. In today’s coffee landscape, brands are navigating rising costs, intense competition, and increasingly discerning consumers who expect more than just quality claims alone, and in the U.S. especially, shelves and street corners are over-saturated with coffee options while consumers have become progressively more critical of brand authenticity. Meaning, in order for illy to stand out from its competition, it would require more than just a great cup of coffee.

Celebrating 50 years in distribution, HI-CHEW, the famous fruity chewy candy from Japan, was on the cusp of a U.S. breakthrough. The brand had secured strong national retail distribution and cultivated a passionate online fanbase known for hunting down elusive flavors, but despite that loyalty, mainstream awareness remained limited in the U.S. HI-CHEW wasn’t yet a household name; it was still in discovery.

We all know that letting out a scream can sometimes feel ridiculous, but if done right, it can also make you feel ridiculously better. Yasso, Unilever’s popular frozen yogurt dessert brand, had recently introduced its largest advertising campaign in the company’s 12-year history, titled "Ridiculously Better," to promote their better-for-you desserts. Then, with tensions in the world seemingly at an all-time high, the Yasso team wanted to kick off an experience during Mental Health Awareness Month in May that would offer consumers the opportunity to participate in a ‘ridiculous experience,’ and also reinforce activities and dietary choices that would be beneficial for the mind, body, and soul.

Café Bustelo has always stood for living life passionately, inviting everyone to sip in the vibrant, magnetic energy of Latin culture, but as the brand prepared to debut a new line of roasts and flavors (Light, Medium, Dark, and Dulce de Leche), the moment called for more than an average product launch. It was an opportunity to extend Café Bustelo’s passionate following beyond its core audience and cultivate genuine relationships with a broader, mainstream consumer base.

International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But playing off some of the biggest trends in coffee culture—cold brew and cold foam—their newest cold foam creamer innovation was unlike any other product on the market, thanks to its two-in-one foaming and creaming technology that makes it easy for anyone to make coffeehouse-quality coffee drinks at home.

Bonduelle Foods has been a staple across Europe for 100 years, but since its U.S. launch in 2017 under the Ready Pac Foods brand, it remained virtually unknown. With the explosive growth of fast-casual bowls-forward meals reshaping the food space, Bonduelle saw an opportunity with its new Bonduelle Bistro Loaded Bowls—not just to introduce the ready-to-eat salad bowls and raise brand awareness, but to tap into a crucial consumer insight: people don’t want skimpy salads. They want more. More protein. Bigger crunch. Uniquely flavorful toppings.