The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.
Infographic: What's Winning Over Consumers in Financial Services?
Jul 23, 2019 4:57:00 PM / by Rob Patterson posted in Infographics, Financial Services
Infographic: Understanding Millennials and Money
Sep 10, 2018 8:57:50 AM / by Rob Patterson posted in Infographics, Financial Services
By 2019, the Millennial population in the U.S. will exceed any other generation in the nation. Although they are often stereotyped as self-obsessed and fiscally irresponsible, Millennials are, in fact, thriftier and more concerned about their financial wellness than their predecessors were at the same age.