Imagine this: you're at a bustling party, surrounded by a diverse crowd of people with different interests, backgrounds, and needs. Now, think about how you'd start a conversation with each of them. You wouldn't use the same opener for everyone, right? That's exactly what content personalization is all about in the world of digital marketing.

How brand experiences can reach and influence family purchases

Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think. 

Cannabis User Purchase Trends for the Holidays

The pumpkin pie isn’t all that’s getting baked this Thanksgiving.

Five Useful Facts about Holiday Shoppers in 2022

Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?

We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business. 

Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show. 

Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.

Online grocery sales exceeded the $34 billion mark in 2021. While the $34 billion accounts for only 9.5% of the total grocery market, that market share is expected to double by 2026.

After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.

The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down. 

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.