Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.
Infographic: Examining Technology's Role in Travel
Aug 6, 2019 2:46:22 PM / by Rob Patterson posted in Infographics, Travel & Hospitality
3 Things Hotels Should Check Out Before Guests Check In
May 20, 2019 12:37:28 PM / by Rob Patterson posted in Insights, Travel & Hospitality
In the ten years since the United States emerged from the economic recession, the travel industry has experienced a prolonged period of growth. Want proof? Look no further than U.S. hotel bookings, which experienced a six percent compound annual growth rate between 2009 and 2017. This growth, however, was not limited to traditional hotels, as boutique options, as well as disruptors like Airbnb and its copycats, have entered the fray.
Infographic: What Do Travelers Want From Hotels?
May 7, 2019 12:49:36 PM / by Rob Patterson posted in Infographics, Travel & Hospitality
As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.
10 Things You Need to Know About Millennial Travelers
Apr 16, 2019 8:54:43 AM / by Rob Patterson posted in Travel & Hospitality
With the majority of Millennials now in the workforce, and many of them in their prime spending years, we’re noticing many ways in which they are different from previous generations. Perhaps most notably, Millennials are taking longer than their predecessors to reach some of life’s major landmarks, such as marriage and buying a home. As a result, they’re taking that time and money and spending it elsewhere. One place where that money is being invested? Travel experiences.
Infographic: Understanding American Travel Trends
Apr 9, 2019 12:20:54 PM / by Rob Patterson posted in Infographics, Travel & Hospitality
With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.
Infographic: Unpacking the Travel Consumer's Journey
Apr 9, 2019 12:20:11 PM / by Rob Patterson posted in Infographics, Travel & Hospitality
From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.