Launching a new CPG product is not for the faint of heart. You’re entering a crowded market, competing for fragmented attention, and asking consumers to care about something they’ve never tried before. That’s a tough ask, especially when so many launches blur together before they ever have a chance to land.

Consumer goods companies do not have the luxury of boring people.

Searches for the top live brand experience agencies in America usually come from marketers asking a bigger question: who can help us make people care about our brand?