Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. Now, marketers can create curated on-platform stores and test compelling shoppable ad formats that create a more personalized shopping journey. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

On Instagram, like any social media, user trends define the platform. These here-and-gone trends shape the daily experiences (and the fortunes) of 5-follower individuals to the most powerful brands on the planet.