2026 is shaping up to be a year where food isn’t just what we eat. It represents who we are, how we feel, and how we connect online and in real life. From the flavors we crave to the experiences we seek, food is becoming a mirror of identity, intention, and imagination. What will replace this year’s protein hacks and fluffy Japanese pancakes? We’re starting to see some emerging trends that will shape CPG marketing in 2026: here are five hot takes.

Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? Statista reports that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition.

It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals₁.

2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.

The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.

Cannabis User Purchase Trends for the Holidays

The pumpkin pie isn’t all that’s getting baked this Thanksgiving.

Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.

Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.

Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.

High food prices are taking a bite out of American budgets. 

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.