--- title: Default HubSpot Blog | Food description: Food | --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog [![](https://blog.inspiramarketing.com/hubfs/shutterstock_562292047.jpg)](https://blog.inspiramarketing.com/blog/shoppers-are-getting-smarter.-your-marketing-should-too) ## [Shoppers Are Getting Smarter. Your Marketing Should Too.](https://blog.inspiramarketing.com/blog/shoppers-are-getting-smarter.-your-marketing-should-too) Dec 16, 2025, 10:00:02 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/shoppers-are-getting-smarter.-your-marketing-should-too#comments-listing) We’re all feeling it at checkout. The grocery bill keeps creeping up. Instacart estimates a family of four is now spending between $1,100 and more than $1,600 each month on food. Even the most conservative number represents about a 10% jump from last year. [Read More](https://blog.inspiramarketing.com/blog/shoppers-are-getting-smarter.-your-marketing-should-too) [![](https://blog.inspiramarketing.com/hubfs/_ARC0894.jpg)](https://blog.inspiramarketing.com/blog/2026-food-trends-consumers-leaning-into-culture-creativity-and-conscious-choices) ## [2026 Food Trends: Consumers Leaning into Culture, Creativity, and Conscious Choices](https://blog.inspiramarketing.com/blog/2026-food-trends-consumers-leaning-into-culture-creativity-and-conscious-choices) Oct 28, 2025, 9:59:59 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/2026-food-trends-consumers-leaning-into-culture-creativity-and-conscious-choices#comments-listing) 2026 is shaping up to be a year where food isn’t just what we eat. It represents who we are, how we feel, and how we connect online and in real life*.* From the flavors we crave to the experiences we seek, food is becoming a mirror of identity, intention, and imagination. What will replace this year’s protein hacks and fluffy Japanese pancakes? We’re starting to see some emerging trends that will shape CPG marketing in 2026: here are five hot takes. [Read More](https://blog.inspiramarketing.com/blog/2026-food-trends-consumers-leaning-into-culture-creativity-and-conscious-choices) [![](https://blog.inspiramarketing.com/hubfs/pexels-karolina-grabowska-5718104.jpg)](https://blog.inspiramarketing.com/blog/infographic-how-america-celebrates-thanksgiving) ## [Infographic: How America Celebrates Thanksgiving](https://blog.inspiramarketing.com/blog/infographic-how-america-celebrates-thanksgiving) Nov 5, 2024, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-how-america-celebrates-thanksgiving#comments-listing) Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? [Statista reports](https://www.statista.com/statistics/1277607/most-popular-holidays-in-the-united-states/) that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition. [Read More](https://blog.inspiramarketing.com/blog/infographic-how-america-celebrates-thanksgiving) [![](https://blog.inspiramarketing.com/hubfs/pexels-fotios-photos-1894325.jpg)](https://blog.inspiramarketing.com/blog/infographic-how-america-snacks) ## [Infographic: How America Snacks](https://blog.inspiramarketing.com/blog/infographic-how-america-snacks) Jul 30, 2024, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-how-america-snacks#comments-listing) It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost [60%](https://www.circana.com/intelligence/webinars/2024/the-snack-journey-where-we-are-and-where-were-going/?) of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals1. [Read More](https://blog.inspiramarketing.com/blog/infographic-how-america-snacks) [![](https://blog.inspiramarketing.com/hubfs/Expo%20West.jpeg)](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) ## [4 Food and Beverage Trends You Might Have Missed at Expo West 2023](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) Mar 22, 2023, 1:43:55 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Sustainability](https://blog.inspiramarketing.com/blog/topic/sustainability) [0 Comments](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023#comments-listing) 2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas. [Read More](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) [![](https://blog.inspiramarketing.com/hubfs/potato-chips-g2423f0501_1280.jpg)](https://blog.inspiramarketing.com/blog/why-is-america-snacking-so-much-more-in-2023) ## [Why is America Snacking So Much More in 2023?](https://blog.inspiramarketing.com/blog/why-is-america-snacking-so-much-more-in-2023) Feb 22, 2023, 12:19:41 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/why-is-america-snacking-so-much-more-in-2023#comments-listing) The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general. [Read More](https://blog.inspiramarketing.com/blog/why-is-america-snacking-so-much-more-in-2023) [![](https://blog.inspiramarketing.com/hubfs/jed-owen-NPBnWE1o07I-unsplash-1.jpg)](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) ## [Cannabis Thanksgiving 2022: Green Wednesday, Leftovers, and the Holidays](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) Nov 23, 2022, 11:22:48 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Cannabis](https://blog.inspiramarketing.com/blog/topic/cannabis) [0 Comments](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays#comments-listing) # Cannabis User Purchase Trends for the Holidays The pumpkin pie isn’t all that’s getting baked this Thanksgiving. [Read More](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) [![](https://blog.inspiramarketing.com/hubfs/136-1.png)](https://blog.inspiramarketing.com/blog/food-and-beverage-companies-gain-the-most-by-going-sustainable) ## [Food and Beverage Companies Gain the Most by Going Sustainable](https://blog.inspiramarketing.com/blog/food-and-beverage-companies-gain-the-most-by-going-sustainable) Nov 2, 2022, 11:15:00 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Sustainability](https://blog.inspiramarketing.com/blog/topic/sustainability) [0 Comments](https://blog.inspiramarketing.com/blog/food-and-beverage-companies-gain-the-most-by-going-sustainable#comments-listing) Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that [over half of consumers](https://blog.inspiramarketing.com/blog/why-sustainability-matters-for-brands) have become more eco-conscious since the start of the COVID-19 pandemic. Morning Consult’s report, [“What Sustainability Means to Consumers,”](https://morningconsult.com/sustainability-2022/) shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand. [Read More](https://blog.inspiramarketing.com/blog/food-and-beverage-companies-gain-the-most-by-going-sustainable) [![](https://blog.inspiramarketing.com/hubfs/127.png)](https://blog.inspiramarketing.com/blog/halloween-trends-of-2022-cash-costumes-and-cocktails) ## [Halloween Trends of 2022: Cash, Costumes, and Cocktails](https://blog.inspiramarketing.com/blog/halloween-trends-of-2022-cash-costumes-and-cocktails) Oct 19, 2022, 1:45:00 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media), [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Halloween](https://blog.inspiramarketing.com/blog/topic/halloween) [0 Comments](https://blog.inspiramarketing.com/blog/halloween-trends-of-2022-cash-costumes-and-cocktails#comments-listing) Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year. [Read More](https://blog.inspiramarketing.com/blog/halloween-trends-of-2022-cash-costumes-and-cocktails) [![](https://blog.inspiramarketing.com/hubfs/shop-gc62c8b0a3_1280.jpg)](https://blog.inspiramarketing.com/blog/how-americans-are-tackling-high-food-prices) ## [How Americans Are Tackling High Food Prices](https://blog.inspiramarketing.com/blog/how-americans-are-tackling-high-food-prices) Oct 4, 2022, 2:00:00 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Beverage](https://blog.inspiramarketing.com/blog/topic/beverage), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/how-americans-are-tackling-high-food-prices#comments-listing) High food prices are taking a bite out of American budgets.  [Read More](https://blog.inspiramarketing.com/blog/how-americans-are-tackling-high-food-prices) [All posts](https://blog.inspiramarketing.com/blog/all) [Next](https://blog.inspiramarketing.com/blog/tag/food/page/2) ### Subscribe to Email Updates - 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