During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.
Here are three things you need to know about food shopping in the pandemic:
Convenience is Key
Convenience has always been important to consumers, but the health crisis has only added to that. As consumers have worked to minimize their exposure out in public, they’ve sought out options that are close to home and available on the go.
Growth of Home Cooking
While to-go and delivery options have grown in popularity over the last year, so, too, has cooking at home.
Did you know? Not only are Americans cooking more, but they’re eating more healthily. Fifty-five percent say they have made changes to improve the healthfulness of their diet in the past six months. Those between ages 18-34 are even more likely to have done so (66%).
State of Shopping
Before the COVID-19 outbreak, 93% of Americans did the majority of their grocery shopping in stores. About one in five had previously used in-store pick-up, and one in ten had tried delivery. Below, you can see how consumers are shopping since the pandemic began.
While stores remain the most popular outlet for grocery shoppers, consumers are being much more intentional about their shopping trips. What are the top changes shoppers have made when buying groceries at the store during the pandemic?