Most brands think they’re doing experiential marketing when they launch an Instagrammable pop-up or hand out free samples at a sporting event. But the truth is: tactics without strategy are just noise. They might create a quick spike in awareness, but it’s rarely anything that lasts.

Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the relationship that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

In 2025, 16,000 videos were uploaded to TikTok every minute. That’s 23 MILLION videos created every day. With an unprecedented amount of content flooding our feed and vying for our attention, we have to ask the question: Are we at peak content?

We’re all feeling it at checkout. The grocery bill keeps creeping up. Instacart estimates a family of four is now spending between $1,100 and more than $1,600 each month on food. Even the most conservative number represents about a 10% jump from last year.

Inspira is thrilled to have won FOUR awards in Event Marketer's Experience Design Awards, taking home:

- Gold in the  Best Mobile Marketing Vehicle (Exterior) category for Blue Diamond Almonds' Bring Your Flavor Tour  

Experiential sampling is one of those wildly underrated tactics that everyone thinks they understand because they once grabbed a free cheese cube at a warehouse club. But that kind of mass sampling is the marketing equivalent of yelling into a megaphone at strangers. Sure, people will hear you…but they’re definitely not remembering your name.

For the 11th consecutive year, Inspira has landed on Event Marketer’s Top 100 IT List, proving that we know a thing or two about longevity.

For the 9th consecutive year, Inspira has been named as a 2026 Chief Marketer Agency of the Year, an honor recognizing the most innovative agencies driving meaningful impact across the industry.

Loneliness isn’t just a fleeting feeling; it’s a growing problem in the U.S. that’s shaping the way consumers engage with each other and with the world around them. According to The Cigna Group’s 2025 Loneliness in America Report, nearly 58% of U.S. adults report feeling lonely, with Gen Z (67%) and Millennials (65%) leading the way. As the holiday season approaches, expectations around what we’re supposed to be feeling and social media posts showing how much fun everyone else seems to be having can amplify those feelings even more. Surprisingly, beyond feeling disconnected, loneliness can have far-reaching impacts, including how they build trust and choose brands.