Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

Brands today understand that the key to standing out lies in creating experiences that feel personal, purposeful, and impossible to forget. In 2025, experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Chief Creative Officer Dave Wasserman shares how creativity drives meaningful engagement and loyalty.

Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.

Creating experiences is one thing—creating movements that make a lasting impact? That’s where Inspira leads the way. In our first white paper of 2025, we had some real talks with our team of trailblazing experts, including Inspira CEO, Jeff Snyder, discussing experiential as a platform for communicating shared values.

Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love.

Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience. 

Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!

Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February. 

Inspira, an integrated marketing agency that builds long-term relationships between brands and consumers, is proud to announce a round-up of internal promotions, most notably for director-level and above positions. These advancements reflect Inspira’s commitment to building long-term relationships—both with clients and within its own team—while strengthening its ability to deliver innovative, relationship-driven marketing solutions.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com