So Delicious Talks Multi-Sensory Sampling with Event Marketer
Aug 25, 2025 10:52:21 AM / by Inspira Marketing posted in Inspira in the News
Infographic: Back-to-School = Back-to-Basics
Aug 19, 2025 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports
American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!).
'The Pint of No Return' Turns Up in BizBash's Top Lollapalooza Activations for 2025
Aug 14, 2025 11:56:31 AM / by Inspira Marketing posted in Inspira in the News
Campaign US Covers 'The Pint of No Return' at Lollapalooza
Aug 11, 2025 11:05:32 AM / by Inspira Marketing posted in Inspira in the News
Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free!
The Drum Spotlights Inspira & So Delicious' ‘The Pint of No Return' at Lollapalooza
Aug 11, 2025 10:43:17 AM / by Inspira Marketing posted in Inspira in the News
Chicago was hot. So Delicious was colder. For four days at Lollapalooza, the plant-based brand took over a corner of Grant Park with ‘The Pint of No Return,’ a multi-sensory experience designed to shift long-held perceptions about dairy-free and offer overheated festivalgoers a place to cool off.
Instagram and Google Are Officially A Thing: 3 Things You Should Know
Jul 29, 2025 10:33:14 AM / by Kira Smelser posted in Social Media
The line between social media apps and search engine platforms keeps getting blurrier. As of July 2025, Instagram now officially allows Google and other search engines (if people still use those…shoutout Bing?) to index public posts from professional accounts. This includes Reels, captions, and posts, making them searchable outside the app. Technically this has been happening for years, but now that its officially official, it means content will be pushed even more.
Culture Meets Creative - Building Connections through Culture: Inspira's Creative Director Treasure Neal
Jul 29, 2025 10:00:00 AM / by Inspira Marketing posted in Insights, Experiential
Experiential marketing is no longer just about moments; it’s about movements. In 2025, the brands that lead will be those that prioritize building real, lasting relationships with their audiences. Inspira's Creative Director Treasure Neal explores strategies for how brands can build connections through culture to connect with diverse audiences.
Inspira CEO Published in Advertising Week on Using Experiential to Power Integrated Campaigns
Jul 28, 2025 12:31:58 PM / by Inspira Marketing posted in Inspira in the News
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as fleeting as a thumb swipe, live brand experiences offer a rare opportunity to connect deeply, memorably and meaningfully.
TL;DR? The Relationship Report: Now a 20-Minute Listen
Jul 22, 2025 10:00:00 AM / by Inspira Marketing posted in Brand Storytelling
We get it—as marketers, we’re all busy. But building better consumer relationships shouldn’t feel like another task on your to-do list. That’s why we took our proprietary Relationship Report, packed with juicy insights about what today’s consumers really want from brands, and turned it into a bite-sized, 20-minute podcast.
From Dating to Divorce: Why Consumers Break Up with Brands (And How to Win Them Back)
Jul 8, 2025 10:00:00 AM / by Regina Fiedel posted in Brand Storytelling
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.