Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
Inspira Bolsters Leadership: Brooke Stein Promoted to Chief Client Officer, Ralph Failla to VP of Experiential and Production
Mar 31, 2025 10:00:00 AM / by Inspira Marketing posted in Inspira News
Inspira Celebrates 10 Consecutive Years on Hartford Business Journal's Best Place to Work in Connecticut List
Mar 24, 2025 2:29:53 PM / by Inspira Marketing posted in Inspira in the News
NEWSFLASH! Inspira has been named a Best Place to Work in Connecticut since…
CEO Jeff Snyder Featured in Advertising Week: 4 Tips to Build Relationships, Community, and Connection
Mar 20, 2025 4:37:36 PM / by Inspira Marketing posted in Inspira in the News
Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, experiences that resonate, and brands that reflect their values.
Blue Diamond and Inspira Talk with CPG Insider about The Nutty Cruiser
Mar 18, 2025 11:26:57 AM / by Inspira Marketing posted in Inspira in the News
Blue Diamond is hitting the road with the Nutty Cruiser, with plans to bring its family of almond snacks to fairs and festivals around the country. Media Post and CPG Insider recently connected with Inspira and the Blue Diamond brand team on their latest innovation and its maiden voyage across America.
Adweek Covers Blue Diamond's Newest Vehicle—The Nutty Cruiser
Mar 18, 2025 11:12:41 AM / by Inspira Marketing posted in Inspira in the News
Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.
Infographic: Smarter Choices, Healthier Lives: How Consumers Are Making Food Choices in 2025
Mar 18, 2025 10:00:00 AM / by Inspira Marketing posted in Infographics
Health isn’t a checklist—it’s a way of life. Consumers are all in, filling their carts with functional foods, tracking every step with wearables, and seeking brands that align with their values. But with every influencer posing as a health expert and brands throwing around wellness claims, there’s still a lot of noise.
Would You Buy a Car on TikTok? What Auto Brands Need to Know About How Consumers Shop for Cars in 2025
Mar 4, 2025 10:00:00 AM / by Ann D'Adamo posted in Automotive
The way people buy cars is changing—fast. The days of spending every weekend hopping between dealerships are giving way to a digital-first shopping experience, with social media driving the conversation. And now, TikTok is making its move.
Inspira & Blue Diamond Growers' Nutty Cruiser Featured in BizBash
Feb 26, 2025 1:49:30 PM / by Inspira Marketing posted in Inspira in the News
Infographic: From First Impressions to Lasting Connections: How Integrated Experiences Drive Brand Loyalty
Feb 18, 2025 10:00:00 AM / by Inspira Marketing posted in Experiential, Infographics
Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.
5 Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers
Feb 14, 2025 3:50:23 PM / by Ann D'Adamo posted in Experiential
As we look ahead, 2025 is primed to become a golden year for experiential marketing. According to research published in Marketing Dive, global expenditure on experiential activations by both B2C and B2B brands are expected to surpass this year’s investment of $128.35 billion, significantly exceeding pre-pandemic spend. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life.