There are a few things you can always count on during the Big Game: Snacks will be elite. Someone will burn something in the oven. Rivalry banter will be ruthless. And at least one person will claim they are “only watching for the football,” while never once looking up from their phone.
Most brands think they’re doing experiential marketing when they launch an Instagrammable pop-up or hand out free samples at a sporting event. But the truth is: tactics without strategy are just noise. They might create a quick spike in awareness, but it’s rarely anything that lasts.
Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the relationship that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
In 2025, 16,000 videos were uploaded to TikTok every minute. That’s 23 MILLION videos created every day. With an unprecedented amount of content flooding our feed and vying for our attention, we have to ask the question: Are we at peak content?
We’re all feeling it at checkout. The grocery bill keeps creeping up. Instacart estimates a family of four is now spending between $1,100 and more than $1,600 each month on food. Even the most conservative number represents about a 10% jump from last year.
Inspira is thrilled to have won FOUR awards in Event Marketer's Experience Design Awards, taking home:
- Gold in the Best Mobile Marketing Vehicle (Exterior) category for Blue Diamond Almonds' Bring Your Flavor Tour
Let’s Talk About Experiential Sampling (AKA: Why Your Brand Deserves More Than an In-Store Drive-By)
Experiential sampling is one of those wildly underrated tactics that everyone thinks they understand because they once grabbed a free cheese cube at a warehouse club. But that kind of mass sampling is the marketing equivalent of yelling into a megaphone at strangers. Sure, people will hear you…but they’re definitely not remembering your name.
For the 11th consecutive year, Inspira has landed on Event Marketer’s Top 100 IT List, proving that we know a thing or two about longevity.
For the 9th consecutive year, Inspira has been named as a 2026 Chief Marketer Agency of the Year, an honor recognizing the most innovative agencies driving meaningful impact across the industry.