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Inspira's Work on illy Cube Experience Featured in Event Marketer

Oct 21, 2025 11:22:41 AM / by Inspira Marketing posted in Inspira in the News

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CEO Jeff Snyder Featured in CMSWire on True Relationship Metrics

Oct 21, 2025 10:46:45 AM / by Inspira Marketing posted in Inspira in the News

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In a recent CMSWire article, “Why CMOs Must Treat Emotional Engagement as a Core Growth Lever,” Inspira CEO Jeff Snyder shares how brands can win hearts (and drive growth) by making people feel something, spotlighting our work on last year's “I Scream for Yasso” campaign as the perfect example.

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How Brands Can Tap into Culture and Build Fandom with Gen Z

Oct 14, 2025 10:00:02 AM / by Ann D'Adamo posted in Loyalty, Brand Storytelling

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We see it on client briefs every day: “We want to be part of culture. How can we tap into Gen Z and cultural moments?” Every brand wants to be part of the zeitgeist, the hot brand everyone’s talking about. They point to E.L.F., Liquid Death, and other breakout brands and say, “We want that energy. We want that connection.” 

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How to Turn Your Brand Activation into a Year-Round Content Machine

Sep 30, 2025 10:00:01 AM / by Ann D'Adamo posted in Experiential

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Why treat your brand activation like a one-night stand when it can be the beginning of a long, meaningful story? When you build your experience around a clear, ownable idea, you’re setting yourself up with content that can fuel your marketing all year long. We connected with our content strategists to offer 10 ways to deliver content that continues to build the relationship beyond the activation.

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Blending Digital and Experiential: How Engagement Marketing Builds Deeper Brand Relationships

Sep 16, 2025 10:00:00 AM / by Ann D'Adamo posted in Experiential, Brand Storytelling, Digital Marketing

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In 2025, grabbing attention isn’t just the goal, it’s the starting line. Real growth happens when brands build relationships with their consumers that feel personal. And to do that, brands have to bring consumers into the conversation early AND keep that two-way communication going. Your real brand fans want in. They want to help shape the story, contribute to the moment, and feel like they belong in the experience a brand created.

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Big Gains for Brands that Turn Macros into Marketing

Sep 2, 2025 10:00:00 AM / by Ann D'Adamo posted in Health and Wellness

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Blame TikTok, GLP-1s, or just a smarter shopper, but protein has officially entered the chat. Everyone from busy parents to wellness enthusiasts is looking for high-protein options that fit their lifestyle. For CPG marketers, this is the green light to flex. Innovation is booming across animal, plant, and alternative proteins, and brands that can deliver functional benefits with craveable flavor and standout shelf appeal are winning.  

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So Delicious Talks Multi-Sensory Sampling with Event Marketer

Aug 25, 2025 10:52:21 AM / by Inspira Marketing posted in Inspira in the News

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Infographic: Back-to-School = Back-to-Basics

Aug 19, 2025 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports

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American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!).

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'The Pint of No Return' Turns Up in BizBash's Top Lollapalooza Activations for 2025

Aug 14, 2025 11:56:31 AM / by Inspira Marketing posted in Inspira in the News

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Campaign US Covers 'The Pint of No Return' at Lollapalooza

Aug 11, 2025 11:05:32 AM / by Inspira Marketing posted in Inspira in the News

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Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free! 

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