Is your brand merely speaking to its audience, or is it forging a meaningful connection? In an era where data-driven insights (IQ) dominate decision-making, emotional intelligence (EQ) may be the missing ingredient that brings a marketing strategy to life. 

Creating experiences is one thing—creating movements that make a lasting impact? That’s where Inspira leads the way. In our first white paper of 2025, we had some real talks with our team of trailblazing experts, including Inspira CEO, Jeff Snyder, discussing experiential as a platform for communicating shared values.

Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love.

Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience. 

Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!

Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February. 

Inspira, an integrated marketing agency that builds long-term relationships between brands and consumers, is proud to announce a round-up of internal promotions, most notably for director-level and above positions. These advancements reflect Inspira’s commitment to building long-term relationships—both with clients and within its own team—while strengthening its ability to deliver innovative, relationship-driven marketing solutions.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
 

NEWSFLASH! Inspira has been named a Best Place to Work in Connecticut since…

Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, experiences that resonate, and brands that reflect their values.