Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!

The brand that plays it safe is usually the one no one remembers. Where marketers often think they’re taking steps to “protect” their brand from any risk, it often makes them invisible to people who, like all of us at this point, naturally tune out marketing that looks and sounds familiar. I love working with challenger brands because they figured this out a long time ago. They typically don’t have the luxury of legacy recognition or bottomless budgets. What they do have (again, typically out of necessity but it still counts) is an edge: a willingness to take calculated risks, to commit to a strong point of view, and to focus on actually building a relationship with their audience.

Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February. 

Inspira, an integrated marketing agency that builds long-term relationships between brands and consumers, is proud to announce a round-up of internal promotions, most notably for director-level and above positions. These advancements reflect Inspira’s commitment to building long-term relationships—both with clients and within its own team—while strengthening its ability to deliver innovative, relationship-driven marketing solutions.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
 

NEWSFLASH! Inspira has been named a Best Place to Work in Connecticut since…

Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, experiences that resonate, and brands that reflect their values.

Blue Diamond is hitting the road with the Nutty Cruiser, with plans to bring its family of almond snacks to fairs and festivals around the country. Media Post and CPG Insider recently connected with Inspira and the Blue Diamond brand team on their latest innovation and its maiden voyage across America. 

Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.

Health isn’t a checklist—it’s a way of life. Consumers are all in, filling their carts with functional foods, tracking every step with wearables, and seeking brands that align with their values. But with every influencer posing as a health expert and brands throwing around wellness claims, there’s still a lot of noise.