Launching a new product or service can be exciting, but your high hopes can be quickly deflated if marketing efforts are not unified across your various teams and channels. In this article, Inspira's CEO, Jeff Snyder, shares his insights with Modern Marketing Today including:

Selecting the right event for a brand activation can be a game-changing decision. More than visibility alone, it’s about creating genuine connections and fostering lasting brand loyalty with the right audience. By identifying relevant events that align with community values, brands can craft experiences that resonate deeply to foster more impactful relationships.

Cooking in America is more than just a daily task—it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.

Unity and inclusion might sound like old news, but here’s the twist: today, they’ve never been more relevant. With people feeling fatigued by division, there’s a growing hunger for connection—something real, human, and hopeful.

The new year is already shaping up to be the time when playing it safe is no longer an option. To thrive in 2025, marketers must be prepared to abandon outdated habits and embrace bold, emotionally charged, and forward-thinking approaches that genuinely resonate. 

Inspira CEO, Jeff Snyder, was recently featured on Martech Zone promoting Inspira as a brand relationship agency that takes an integrated approach to building relationships between brands and consumers. In this article he discusses:

New for 2024, Chief Marketer re-vamped their CM200 Awards as the new Agency of the Year Awards, which recognizes the top and most innovative marketing agencies across a dozen specialties.

Ever wonder why people join brand communities with the same enthusiasm as a Taylor Swift fan club? It’s more than just a love for the product—it's about finding kindred spirits. When brands align with our values and give us a platform to connect, whether through online chats or in-person experiences, they become a gateway to stronger brand relationships. In this infographic, we’ll dig into what makes brand communities tick. Because at the end of the day, it's all about people building relationships over shared passions—plus maybe a few memes.

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats, and this year, Inspira is honored to have earned recognition in TWO new categories!

As we look ahead, 2025 is primed to become a golden year for experiential marketing. According to research published in Marketing Dive, global expenditure on experiential activations by both B2C and B2B brands are expected to surpass this year’s investment of $128.35 billion, significantly exceeding pre-pandemic spend. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life.