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Rob Patterson


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Back-to-School Shopping in 2021

Jul 28, 2021 5:09:12 PM / by Rob Patterson posted in Insights

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At this time last year, families with children across the United States were preparing for a school year unlike any other. With classes being conducted remotely, getting technology and work station setups in place was the top priority. This year, it appears that a return to in-person schooling is in order. As families ready themselves for a return to school that more resembles years past, what will their shopping lists look like?

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Employee Spotlight: Chloë Deveney

Jul 27, 2021 8:00:00 AM / by Rob Patterson posted in Employee Spotlights

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Chloë Deveney recently joined the Inspira team as Client Engagement Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight!

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Infographic: Checking in with Gen Z

Jul 19, 2021 9:16:24 AM / by Rob Patterson posted in Insights, Infographics

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Born from 1997-2012, the oldest of Gen Zs are entering adulthood. With this generation accounting for almost a quarter of the United States population and an ever-increasing amount of spending power, brands need to pay attention. How have Gen Z attitudes and behaviors been shaped by the pandemic over the past year? Learn more in the infographic below.

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10 Things to Know About Travel Intentions in 2021

Jul 14, 2021 4:09:22 PM / by Rob Patterson posted in Insights, Travel & Hospitality

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With summer now in full swing, travel is on the agenda for consumers across the globe. In fact, research from YouGov indicates that 77% of global consumers are planning to travel in the next 12 months. While this is welcome news for the travel and hospitality industries after the losses suffered during the pandemic, the reality is that some consumers are much more eager to venture out—and apt to spend—than others.

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Jeff Snyder: 4 Ways to Level Up Your Video Game Brand Integration

Jul 7, 2021 12:21:07 PM / by Rob Patterson posted in Sports & Entertainment

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According to The NPD Group’s 2020 Gamer Segmentation Report, 244 million Americans play video games. That’s about 3 in 4 people, and an increase of 32 million in total since 2018. And gamers are playing more than ever: Nearly one-third of them play more than 15 hours a week.

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3 Challenges Facing the Outdoor Industry Going Forward

Jun 30, 2021 11:30:55 AM / by Rob Patterson posted in Health and Wellness

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Recent research commissioned by the Outdoor Foundation has confirmed what we thought to be true: outdoor participation saw huge growth in 2020. In fact, over seven million more Americans partook in outdoor activities compared to 2019—turning to the outdoors for exercise, a change of scenery, and a mental health boost.

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A Guide to NFTs for Marketers

Jun 23, 2021 4:43:20 PM / by Rob Patterson posted in Insights

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Though non-fungible tokens (NFTs) have been around for years, they’ve seen an enormous boost in awareness and popularity in 2021. This is due to a confluence of factors, including the normalization of cryptocurrency, advances in blockchain technology, and heightened consumer demand in the wake of the Wall Street Bets saga.

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Jeff Snyder: 4 Predictions for the Future of Post-Pandemic Events

Jun 17, 2021 10:55:51 AM / by Rob Patterson posted in Insights, Inspira News

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The event industry demonstrated its resilience during the COVID-19 pandemic by shifting online—despite having little experience draw from, in many cases. As the world continues to recover from the pandemic and consumers receive vaccines, it's important to blend digital and live experiences to meet the needs of your audience.

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How Auto Brands are Marketing Electric Vehicles to Consumers

Jun 16, 2021 2:59:47 PM / by Rob Patterson posted in Insights, Automotive

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According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018.

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Understanding New Outdoor Participants

Jun 8, 2021 4:48:35 PM / by Rob Patterson posted in Insights, Health and Wellness

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With many consumers shut out from their favorite indoor activities over the past year, the outdoor industry saw a huge boost in participation. From walking and jogging to bicycling and kayaking, consumers turned to the outdoors for some exercise, a change of scenery, and a mental health boost. And, much to the delight of the outdoor industry, many of these consumers were trying activities after a long lapse or for the very first time.

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