Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way.
Here are three things you need to know about Americans' plans for Thanksgiving 2020:
Thanksgiving Travel Plans
Fifty-six percent of Americans still intend to travel this Thanksgiving — representing a 14% YoY decrease. The group that will be curtailing their travel the most? Only 29% of Baby Boomers will be making a trip — compared to 51% last year.
When will consumers be making the trek?
Due to the risk associated with each travel type, consumers will largely opt for the highway over the runway in 2020.
Did you know? The busiest return day will be Friday, 11/27, with 31% of travelers heading home the day after the holiday. An additional 24% are just taking a day trip on the holiday itself.
Top Thanksgiving Destinations
Twenty-two percent of consumers will be staying at a hotel or vacation rental to practice social distancing from friends and family. According to Tripadvisor, these are the fastest and slowest recovering destinations in terms of net change in year over year hotel interest.
Taking Their Precautions
In terms of the Thanksgiving celebrations themselves, the majority of Americans will be implementing precautions to ensure everyone’s safety.