With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.
Here are four things you need to know about plant-based protein preferences in America:
Strong Sentiments
66% believe meat alternatives are healthier than meat
56% say high protein is an important consideration when grocery shopping
52% have made dietary changes in the last two years to include more plant-based foods and beverages
20% are willing to pay more for these foods
An Emerging Market
Plant-based protein supplements experienced 51% YoY growth, outpacing the 15% growth of the entire protein supplement category
Proliferation of Products
In the last year, these plant-based items have seen the most growth in terms of product launches:
50% Dairy Products
28% Meals / Meal Kits
24% Meat
Taste Reigns Supreme
Unsurprisingly, taste and nutrition are the two leading factors that drive consumers to choose plant proteins:
52% Taste
39% Health Concerns
13% Environment
11% Animal Rights
10% Diet
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