Just about every kid at one time or another dreamed of digging a tunnel straight through the earth's core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions.
During the 2013 tour of the British & Irish Lions rugby team in Australia, Microsoft equipped cavelike holes in Cardiff, Wales, and Melbourne, Australia, with advanced Skype technology and display stages so that fans in one locale could shout "down" (or "up") the tunnel to fans in the other location for three days leading up to the second test game in the three-test series. Read More Here!