In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level—where trust, emotion, and authenticity merge to create real relationships. This goes beyond simple loyalty; it’s about deeper relationships. And when customers love your brand, they become your biggest fans and advocates, returning time and time again. But building those relationships aren't easy. It takes effort, consistency, and a well-executed integrated marketing strategy.
Ann D'Adamo
Recent Posts
The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
Oct 22, 2024 10:00:00 AM / by Ann D'Adamo posted in Loyalty, Brand Storytelling
3 Things to Consider When Planning Your 2025 Marketing Strategy
Oct 8, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports
2025 might still feel like it’s light years away, but when it comes to your marketing strategy, it's just around the corner. With consumer behaviors evolving faster than your go-to morning coffee order, now's the perfect time to future-proof your brand. Whether you're chasing trends or redefining them, here are three things you should have on your radar to stay ahead of the game.
Bean to Brew: Understanding the U.S. Coffee Consumer in 2024
Sep 24, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports, Beverage
Coffee is our hero. We’re not kidding. From the moment we stumble out of bed to late-night espresso martinis, coffee is increasingly the beverage of choice for Americans (65% drink it every day!). And, as more brands enter the chat, there’s a growing need to innovate, stand out, and build long-term loyalty through authentic brand-consumer relationships. But, before we begin to brew an integrated marketing strategy, we first need to have a strong understanding of the coffee market and the coffee-drinking consumer. Ready to pour over the facts? (All coffee-related puns intended)
If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language
Aug 27, 2024 10:00:00 AM / by Ann D'Adamo posted in Experiential, Loyalty, Brand Storytelling
What do brands that are universally loved have in common? They’ve invested time, energy, and resources into building strong relationships with their consumers. Just like any lasting relationship, creating a beloved brand requires consistent effort, trust, and a deep understanding of your audience’s needs. The payoff? Long-term brand fans and advocates. Exactly what every brand dreams of.
Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Jul 16, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports
Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.
Three Unique Ways to Add VR to Your Next Experiential Marketing Activation
May 28, 2024 10:00:00 AM / by Ann D'Adamo posted in Experiential
In today’s fast-moving culture, what’s groundbreaking today can quickly become yesterday’s news. Whether it’s new products or new messaging around a legacy brand, consumers expect brands to capture their attention in unique, more immersive ways. One such avenue is through the integration of virtual reality (VR) into live brand activations and experiences. This forward-thinking approach isn't just about staying current—it's about setting the standard for immersive, unforgettable engagement. Join us as we explore how VR is transforming the playbook for live brand activations, pushing boundaries, and redefining what it means to connect with consumers in the digital age.
3 Ways Experiential Activations Spur Financial Literacy for Women
Apr 2, 2024 11:00:00 AM / by Ann D'Adamo posted in Experiential, Financial Services
In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.
Infographic: How Brands Can Deliver Recipe Inspiration
May 3, 2023 10:30:00 AM / by Ann D'Adamo posted in Infographics
In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!
While aligning with a cause or issue can be a great way to connect with consumers, marketers must choose their cause or issue carefully to ensure that it is authentic to the brand – or risk coming across as insincere, or worse, trying to profit from a cause.
Finding Your Brand’s Social Media Voice
Oct 7, 2022 11:34:00 AM / by Ann D'Adamo posted in Insights, Social Media
Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.