In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.

In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!

While aligning with a cause or issue can be a great way to connect with consumers, marketers must choose their cause or issue carefully to ensure that it is authentic to the brand – or risk coming across as insincere, or worse, trying to profit from a cause.

Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.

Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. 

While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.

Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory. 

If you’ve been on social media this week, you’ve probably seen dozens of “Little Miss” or “Mr. Men” memes in your feed. Like last year’s sea shanties or last month’s Gentle Minions, this is yet another zeitgeist-y viral trend.

Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.

Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease. 

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite.