Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.
Ralph Failla, Senior Account Director at Inspira, recently shared 4 Tips to Meet the Rising Demand for Personalized Travel Experiences in Advertising Week, including a prime example of when our client Virgin Atlantic wanted to generate buzz and awareness for its three new ways to travel economy on Boston to London flights, they hosted an upscale, share-worthy immersive event.