Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the relationship that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

Inspira is thrilled to have won FOUR awards in Event Marketer's Experience Design Awards, taking home:

- Gold in the  Best Mobile Marketing Vehicle (Exterior) category for Blue Diamond Almonds' Bring Your Flavor Tour  

For the 11th consecutive year, Inspira has landed on Event Marketer’s Top 100 IT List, proving that we know a thing or two about longevity.

For the 9th consecutive year, Inspira has been named as a 2026 Chief Marketer Agency of the Year, an honor recognizing the most innovative agencies driving meaningful impact across the industry.

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the industry’s most creative campaigns, and 2025 was no exception.

In a recent CMSWire article, “Why CMOs Must Treat Emotional Engagement as a Core Growth Lever,” Inspira CEO Jeff Snyder shares how brands can win hearts (and drive growth) by making people feel something, spotlighting our work on last year's “I Scream for Yasso” campaign as the perfect example.

American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!).