Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? Statista reports that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition.

Inspira is thrilled to announce that our agency has been recognized as part of this year's Chief Marketer Campaign of the Year Awards, earning Honorable Mention in the "Best Campaign by a Food & Beverage Brand" category! This recognition celebrates our work on the International Delight Cold Foam House activation, where we brought bold, experiential creativity to one of the world's most iconic music festivals--the Coachella Valley Music and Arts Festival.

Ready or not, the most wonderful time of the year is already here for brand marketers. Research shows that by July, 34% consumers are already starting to plan their holiday shopping. So, if you haven’t already started, now’s the time to get ahead by strategically planning your integrated marketing campaigns and nurturing relationships with consumers. At Inspira, we start with a deep understanding of your consumer, their motivations, and their purchase journey. Ready to unwrap the secrets to a successful holiday campaign? Let’s go!

Launching a new product or service can be exciting, but your high hopes can be quickly deflated if marketing efforts are not unified across your various teams and channels. Inspira CEO Jeff Snyder contributed to an article in Modern Marketing Today on the dangers of disjointed strategies, challenges, and the benefits of partnering with a single agency for success. In this article, Jeff discusses:

While in most areas of the country there’s still a few weeks before school begins, most parents have already completed their back-to-school shopping… if they did any at all. Increased costs across the board – from food to insurance – are impacting spend. While Ankura’s 2024 Back-to School Shopping Survey reports that 48% of parents say they spent, or plan to spend, the same as they did last year on back-to-school shopping they believe their dollar just won’t stretch as far. Here’s a look at what parents will, and won’t, be spending on this year.

Inspira Marketing is honored to be recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine for the second year in a row!

It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals₁.

You may not have realized it, but you’re seeing programmatic ads every time you visit a website, listen to a podcast, or log into an app. In the past, marketers and agencies would have to negotiate each ad buy and rates separately—a very time consuming and tedious process. Today, programmatic Demand Side Platforms, or DSPs, take the manual work out of the equation. Programmatic advertising automates the ad buying process, making it faster and more efficient. Instead of manual negotiations, programmatic platforms use algorithms to purchase ad space in real-time, allowing for precise targeting and optimization.

We’re excited to announce that Inspira Marketing has landed on Event Marketer’s Top 100 IT List for 2024, celebrating top event agencies in the experiential marketing industry.