According to The NPD Group’s 2020 Gamer Segmentation Report, 244 million Americans play video games. That’s about 3 in 4 people, and an increase of 32 million in total since 2018. And gamers are playing more than ever: Nearly one-third of them play more than 15 hours a week.
With gaming spanning across so many demographics, it's ripe with opportunity for brands to get involved. How can your brand leverage the growing gaming industry in its marketing efforts? Learn about four ways that you can level up your video game brand integration in this article from Jeff Snyder!