Experiential marketing is one of many industries that has been hit hard by the COVID-19 pandemic. In the interim, agencies and brands have been working diligently to create virtual experiences that bring joy, value, and entertainment to consumers during a difficult time.
However, creating a virtual experience is not as simple as transporting your IRL footprint to the internet. Head to MediaPost to hear from our Founder and CEO, Jeff Snyder, on the best practices for creating your own virtual event.