---
title: "Infographic: Moms Are Worth the Money: 2023 Mother’s Day Trends"
description: Mother’s Day is this weekend, but are you ready? Our latest infographic will help you understand what moms are hoping to unwrap this holiday.
---

[Default HubSpot Blog](https://blog.inspiramarketing.com/blog)

# [Infographic: Moms Are Worth the Money: 2023 Mother’s Day Trends](https://blog.inspiramarketing.com/blog/moms-are-worth-the-money-2023-mothers-day-trends)

 Written by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) | May 10, 2023 10:38:19 PM

The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives. 

According to the National Retail Federation, this year’s Mother’s Day spending is expected to reach an all-time high of $35.7 billion. Although cards and flowers are most gifted, consumers are finding more innovative ways to show their love. Check out our infographic below for all the details on 2023 Mother’s Day spending trends.

## **Appreciating Mom in 2023**

84% of US adults are expected to celebrate the holiday.

Consumers are expected to spend an average of $274 per person. Millennials between 35-44 are expected to spend the most at $382 per person. 

## **Who’s Being Celebrated?**

It’s not just mom! Consumers are purchasing gifts for: 

57% Mother or Stepmother

23% Wife

12% Daughter

## **Top Gift Categories for Mother's Day**

Percent of Consumers Purchasing: 

74% Flowers

74% Greeting Cards

60% Special Outing

## Top Gift Categories (By Spend): 

$7.8B Jewelry

$5.6B Special Outings

$4B Electronics

**Where We’re Shopping for Mother's Day**

While consumers continue online, they’re also returning to physical retail and supporting local businesses.

35% Online

34% Department Stores

30% Specialty Stores

24% Local, Small Businesses

23% Discount Stores

 

Source:

[NRF 2023 Mother’s Day Survey](https://nrf.com/media-center/press-releases/consumers-spend-record-357-billion-mothers-day)

[View full post](https://blog.inspiramarketing.com/blog/moms-are-worth-the-money-2023-mothers-day-trends)

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