Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.
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Ever wonder what really drives consumer choices when it's time to kick back and catch up on TV? Where do they find streaming shows, what keeps them watching, and how do streaming companies and marketers get their attention?
Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective.
It’s a New Year, and that doesn’t just mean overly optimistic gym memberships: it means rejuvenation. A chance to rethink who your brand is, what it’s trying to achieve, and how it's being perceived in the marketplace.
If you’ve never heard the term, or felt fuzzy about the details, a challenger brand is a new or small company trying to disrupt the status quo of an industry.
What does word of mouth mean in a world that’s more interconnected than ever? Everything. It literally means everything for brands. And brands that aren’t tracking their online rep can’t contribute to their own narrative. They also miss opportunities better listeners don’t.
Many brands stick to a core few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.
Pinterest is one of the unsung heroes of social media marketing, quietly bringing in tons of views and engagement while being largely ignored by many brands.
2023’s Total Halloween spend is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion.1
Traditional marketing campaigns may feel reliable, but it's the unexpected ideas that capture audiences.